Peter Wootton

All Round SEO Expert

193 Hart Road · Fallowfield, Manchester, M14 7BA · 07460 965238 ·

I am an exceptionally technical SEO and digital marketing consultant; considered by some to be amongst the top SEOs in the UK. I'm well-versed in web development, conversion rate optimisation, outreach and many other aspects of digital marketing. I use effective techniques that deliver impressive long-term and sustainable results.

Download CV


Head Of Technical

Embryo Digital
  • Responsible for ensuring all clients websites ahered to the highest standards of Technical SEO.
  • Typical activites including compiling sophisticated technical audits and resolving technical issues ranging from low CWV scores to severe canonicalisation issue
  • Spearheaded the agencies inhouse SEO strategy - resulting in additional exposure for the Embryo brand.
  • Single handedly perfected the Core Web Vitals and Technical Health Scores of the Embryo website.
  • Trained an inexperienced SEO executive to become a competent Technical SEO.
  • Upsold a number of clients from one-off projects or small retainers to sizable monthly retainers.
  • Responsible for the technical performance of over 50 clients - with a retainer value in excess of over £150k per month.
  • Led the internationalisation process for a number of client brands.
  • Touted as one of the top SEO's in the country.
January 2022 - Present

Senior SEO Manager (Acting Head of SEO)

Own Your Space
  • Responsible for the link building, content and technical SEO strategies of all the agenices clients.
  • Directly reponsible for client retainers in excess of £1 million per annum.
  • Cemented OYS's organic position as #1 for "SEO Bolton".
  • Perfected numerous client's technical health scores.
  • Heavily involved in the recruitment of new team members and directly responsible for the management of three executives.
June 2021 - January 2022

SEO Manager

Bathroom Takeaway
  • Doubled Site Traffic within 6 months - in excess of an additional 11,000 targetted organic visitors per month.
  • Positioned the site in top 10 nationally for "Bathroom Suites", "Bathrooms" and "Bathroom".
  • Acquired a perfect 100% health score on Ahrefs Site Auditor (Magento 1.9).
  • Responsible for driving traffic across a multi-channel eCommerce offering.
  • Managed Social Media, Web Development, Copywriting And CRO functions to ensure adherence to SEO best practices.
  • Pioneered an innovative AI-driven content creation solution as a means of resolving cross channel product duplication issues impacting over 10000 SKU's - saving upwards of £400,000 worth of content creation.
  • Developed a scalable methodology for acquiring high-profile backlinks including those from numerous Universities, Councils and Local Authorities.
July 2019 - December 2019

Freelance SEO Consultant

Peter Wootton SEO
  • I've personally ranked 100,000's of competitive keywords in a vast number and extensive range of industries.
  • Ranked #1 on Google For "SEO Consultant".
  • Ranked #1 in 2013 on Google Organic SERPs for "SEO" based on localisation factors & also #1 nationally for "SEO Manchester". (2014-2018)
  • Achieved more than 200000+ targeted views on
  • Competent in all aspects of SEO - including but not limited to Keyword Analysis, Website Audits, Link Disavowal, Loading Time Optimisation, Structured Data, Accelerated Mobile Pages, Voice Search, Link Building, Online Reputation Management, Crawls etc.
  • Pioneered a sophisticated approach for organic traffic generation that both acquires and utilises an extensive number of targeted long tail keywords through the mass creation of unique content, user-facing & geo-targeted landing pages.
  • Working in a freelance capacity I was also employed as Head of Search for Puddle Digital based in Keighley, Yorkshire. I was responsible for handling and managing the accounts of all their SEO & PPC clients. This role also involved closely managing their in-house web developers in order to ensure projects were successful and in an expedient fashion. Developed expertise in scaling up and resolving speed issues for large scale WordPress sites.
  • This includes implementing solutions to speed issues via modifcations to htaccess, tweaks to cPanel & the implementation of caching applications (amongst other techniques).
  • Rescued a number of new clients from manual Google penalties after their previous SEO companies utilised poor and ineffective backlinking strategies.
Jan 2009 - Present

Technical SEO Consultant

Evolutia Design Ltd.
  • Handled the analysis, strategy and implementation of all aspects of SEO for Evolutia's clients.
  • I was solely responsible for managing 30+ client projects worth to the company in excess of £30k monthly turnover.
  • Managed a team of 4 content writers and 2 junior SEO executives.
  • Clients included: Manchester Metropolitan Student Union, ShadeStation, Peter Cox and more.
  • Solid improvements in Organic Performance, month on month.
  • ShadeStation saw a £30,000 increase in sales revenue month on month.
April 2013 - September 2014

SEO Consultant

Zumm Creative
  • Increased rankings for Zumm Creative on Manchester Web Design from 17th to 3rd on Google within 8 weeks.
  • Responsible for all SEO activities of Zumm Creative.
  • I handled approximately 10 client contracts at the same time all of which saw notable improvements in rankings and visitor traffic.
  • Also worked with for a leading web hosting company and managed to increase rankings to the top 8 on "email hosting" and "web hosting" internationally.
  • Created bespoke websites for a range of clients including the Liberian embassy to the court of St. James, a leading commercial doors supplier, a charity and a leading clothing range; amongst many others.
March 2010 - January 2013


Manchester Metropolitan University

Bachelor of Arts (BA)
Business Administration

GPA: 2.2


New College Telford


Business Studies


Adams Grammar School


8 B's & 2 C's including English & Maths.



  • Ahrefs
  • Google Analytics - Universal Analytics
  • Google Analytics 4
  • SEMRush
  • Google Data Studio
  • Supermetrics
  • Raven Tools
  • WordPress
  • Shopify
  • Magento
  • Concrete 5
  • BigCommerce
  • Drupal
  • Joomla

Awards & Certifications

Recipient of the 1st ever Deans Commendation Award at Manchester Metropolitan University.

I was awarded this accolade for achieving 97% in Information Management - for an Analysis of the effective implementation of IT systems within target SME's industries.

  • Grow Traffics Top SEO's In The UK (2018)
  • Google Analytics Individual Qualification
  • Inbound Certified - HubSpot Academy
  • Social Media Certified - HubSpot Academy
  • Technical SEO Certified - SEMrush
  • Fundamentals Of Digital Marketing - Google
  • SEMrush for Digital Agencies Certification - SEMrush
  • Google Ads Fundamentals - Google
  • Google Ads Search Certification - Google
  • Ahrefs Certification - Ahrefs Academy