The Online Car Hire Digital Insight Report

Our report looks at the top 43 websites within the UK’s Car Hire market, examining in detail aspects such as:

• YOY visibility statistics – Understanding the winners and losers in the marketplace.
• Keyword Competitiveness – What are the niches that you could be missing?
• Link Profile Analysis – Who is considered the most trust worthy and authoritative?
• Link Velocity – Which brands are picking up the most engagement?
• Content in your sector – Inspiring examples of content in your market.
• Under performers – What sites are not making the most of their Domain Authority?

Some of the key insights from the report include:

1. The industry has seen an overall online growth of 32.76% in the last year.
2. Enterprise Car Hire is at the top of the market in terms of visibility, based on Search Metrics data.
3. Brands that have seen some impressive results this year are Affordable Car Hire, Car Rentals UK and Budget UK.
4. Easy Car dropped visibility considerably year on year (-70%).
5. Car Rentals is second in rate of link acquisition, however Rental Cars are by far the market leaders in this area.
6. Given the sites domain authority and organic visibility both National Car Hire & Rhino Car Hire could be labelled as under performing.

Download the Online Car Hire report here or alternatively speak to one of our team about how the data applies to your company