In this, the second of a six-part column we look at the best way of learning from your users and their needs. You know that Friday afternoon feeling, when the To do’ list has been completed (or moved to Monday) but there are still a couple of hours left in the day? Do you get
In this fast-moving world where we constantly have a connection to our favourite piece of digital tech maybe our phone, tablet or games console. The flat-screen TV mounted on the wall at home bombarding you with broadcasting gems of today and the radio always on in the car. As a tech addict myself it is
Web 2.0 has turned the internet into a giant virtual playground where the choice is to fit-in or fall-out. Thanks to social networking sites, your brand, products, and services are up for round-the-clock criticism and review. And while it’s tempting to dismiss as a passing trend, 200 million active users on Facebook, 90 million unique
If you’re anything like me, you probably walk on by feeling somewhat useless, with no real understanding of what you could do about it, or where you could turn if it ever happened to you. Launched in December 2012, Streetlink, the initiative from Homeless Link and Broadway aims to change this. Building on the successful No Second Night Out project launched
If they ever make a rock opera about developing new websites, consultants like me would bounce in, a la the Spice Girls, asking: So tell me what you want, what you really really want? And our clients would respond in Queen-esque falsetto: I want it all…and I want it now! Admittedly, real life is less theatrical than
I know that for the vast majority of people, the words, phrases and acronym’s I churn out on a daily basis sound altogether foreign – partly due to the fact I’m Glaswegian of course – but for the most part, it’s down to the fact I manage Precedent’s hosting and infrastructure support! When I tell
I’ve been doing some reading this last couple of weeks, and I’ve spotted a theme, trend or pattern – whatever you want to call it. As content continues to hold a high level of importance in the growing digital age, it needs to adapt to the demands of everyday life. That means it’s not just
Do you yearn for success with social media? Are you trying to figure out where your plan or campaign is falling short? You might have some amazing, wonderful content that’s already out there and ready for people to see but nothing is happening with it. Why? There are a couple of things that you may
KPI, ROI, CRO? Chances are that if you’re currently working within the digital marketing industry, or you’ve had anything to do with the industry in the last five years these buzzwords have always been at the forefront of your mind when delivering clients’ campaigns. Not all clients are the same and whether it’s an e-commerce
Whenever I’m asked what it is I do for a living I usually say “In simple terms, I write the ads on Google”. After all, that’s essentially what working in PPC comes down to – ads. These beautifully crafted, four-line adverts whose main purpose is to grab the attention of the Googler and entice them
Data, data and more data. For AdWords professionals such as myself, Google provides seemingly endless ways in which campaign performance can be analysed. From click-through and conversion rates to search terms and quality scores, huge amounts of information is made available. All of which offers many potential opportunities for improving account performance. The downside of
Search engine optimisation has passed many stages: “naive” search, Wild West-like backlinks spamming, content is king kind of thing, and now it’s all about user-friendly sites. Most clients don’t really understand what it takes to get a lot of traffic from search, Google algorithms work, what has changed in recent years, why all those terrible
A Search Engine Optimisation (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving site rankings within the search engines.
If you’re in the Paid Search game and haven’t heard about the recent changes to the search engine results pages (SERPs) then it’s time to wake up and smell the increased competition. Things just got a lot more challenging.
Our report looks at the top 43 websites within the UK’s Car Hire market, examining in detail aspects such as: YOY visibility statistics – Understanding the winners and losers in the marketplace. Keyword Competitiveness – What are the niches that you could be missing?
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.
In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true?