A Search Engine Optimisation (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving site rankings within the search engines.
If you’re in the Paid Search game and haven’t heard about the recent changes to the search engine results pages (SERPs) then it’s time to wake up and smell the increased competition. Things just got a lot more challenging.
Our report looks at the top 43 websites within the UK’s Car Hire market, examining in detail aspects such as: YOY visibility statistics – Understanding the winners and losers in the marketplace. Keyword Competitiveness – What are the niches that you could be missing?
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.
In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true?
If you don’t have time to read this post just cancel your Majestic SEO subscription immediately and take out the Ahrefs trial without hesitation. Way back in 2013, I conducted an in-depth experiment to see which tool was the best back-link checker. To make a long story short, Ahrefs was the clear winner.
Designed for those of you who want to find out how to be a successful appointment setter- whether you have just been offered a new job in the role yourself, are a manager responsible for managing a appointment generation team or even perhaps just compelled towards the subject.
Content has always played a huge roll on search engine optimisation, and it can become the make or break point for websites. Yet there is not for sure tactic or strategy that will work 100% of the time. This is why it is so important to know what truly creates a relevant article that will allow for higher ranking on search.
The topic of in-house vs agency has long been disputed, with everyone having their own opinion on whether digital marketing should be carried out in-house; by a dedicated team (or person) or whether the services of an outside agency should be retained.
When I started working in SEO, I had never done a SEO audit. I understood the principles of what a SEO audit was but I never got the opportunity to do one myself. My first SEO Audit was a long and tedious process as I had to get to grips with all the tools available
As a content writer it’s your job to work with any client and make their product the one that people want to buy, make their service the best one available and make their website really stand out from the crowd.
There is no doubt about it; PPC can be a confusing business. When faced with endless tables and graphs of data, campaigns that are spending thousands a day, and a list of ads which run for pages, it is no wonder that many people can be reluctant to continue optimising their campaign once it is
Marketing has traditionally involved reaching out to potential customers with an advert. It is heavily dependent on catching a potential customer’s eye and then convincing them to purchase your service or product.
Although my job involves writing for a number of different websites and companies, one of the most important parts of my role is to directly interface with clients on a personal basis, and this generally comes in the form of blogging.
Almost two years ago Matt Cutts released a Google Webmaster video discussing the impact of social signals on organic SEO results, confirming that social signals do affect keyword rankings to a certain degree.