Paid Search (PPC) Services
Freelance SEO Consultant & Digital Marketing ExpertPPC expert.
For over 15 years I've been providing high quality digital marketing services to companies across the entire UK; and I've got really good at it too.
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Paid Search
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DesignWe will get to know your business, investigate your industry and competitors, identify your unique selling points so that we can develop a bespoke PPC strategy for your company. Ensuring you have a PPC campaign that delivers you the results that you want.
We will develop new accounts at different networks if needed. Work to build out any existing campaigns. It is essential that you own the accounts yourself, and that you have a good relationship with the network owners, we can deliver this for you.
We will audit your industry and help you to use semantically rich keywords to improve the relevancy, and therefore ranking of your content. We will help you to avoid any areas that aren't useful to your campaign, focussing your strategy.
By auditing your industry we will ensure that your adverts are keyword rich for searches within your field. This will drive traffic. With a strong, positive call to action alongside continuous testing, we can be sure that you turn that traffic into leads or sales.
Using Ad Extensions in your adverts has become crucial in promoting your product to your target audience appropriately. They work alongside a call to action to improve sales; we can ensure that you are using the correct ad extensions in the right way to help your business.
We can set up, create, manage and/or optimise your online shopping campaigns and your product listing adverts to best promote your inventory. Our experience in this field enables us to make sure that the correct product shows for the right keyword searches.
We will track both yours and your competitors PPC campaigns, and report fully on how they are performing with recommendations on how we might improve your campaign against your competitors. Using data to optimise your PPC campaigns.
We will work tirelessly with you to improve your PPC optimisation, identifying a lower CPC keyword, a higher click-through rate, a keyword that performs better, all of these things add up to refine and improve the efficacy of your PPC campaign.
Automated Rules
Automated rules give you the ability to really focus on your PPC campaign on the microscopic level and make data-driven decisions. Whether that is to push certain keyword bids at peak times throughout the week or if that is to achieve certain a CPA, the decision will be data-driven. We make certain your business goals are met with efficient and powerful automated rules that maximise your exposure on your busiest days whilst ensuring cost-effective bid management, increasing ROI and CTI.
Remarketing
If someone has taken the time to visit your website, then it is probably because they are already interested in the services or products that you provide. Re-marketing is where you 're-market' your website to people who have already visited your website by placing adverts in front of them to encourage them to visit your site again. This is a fantastic way to convert the leads you couldn't convert the first time because it reignites interest in a product that they have completely forgotten about.
PPC Audit
It can become complex and difficult for large businesses to analyse the effectiveness of their campaigns on Ad Management platforms, however, it is very important that you know the state of your account so that you are able to optimise and improve ROI. A PPC audit will provide you with an audit of which part of your campaign is going well and which aren't, giving you the chance to build on your successes and make changes where necessary to ensure everything is optimised for the best conversion rates.
Specialised Landing Pages
We will build you specialised landing pages that are full of semantically rich and industry relevant keywords that can be targeted to specific localities to ensure that your site ranks highly when people search for your product either in their locality, across their nation or across the world. This will ensure that you will be able to target your demographic effectively meaning that it will drive more traffic to your site, more traffic to your site ultimately will mean more leads or sales for you and your business.
Competitor Analysis
By analysing your competitors we can see what they are doing well and what they are not, we can strategize to emulate what is working for them and improve upon what isn't. In this way, we will be able to ensure that your business ranks on Google and gets lots of traffic. To do this we use state of the art technology that really allows us to break down your competitors' website and PPC campaigns so that we have a clear idea of exactly what they are doing. As a result, we are then able to draft and implement our own strategy for success.
Conversion Rate Optimisation
It is all well and good having lots of visitors to your website, but if they aren't converting into leads and sales, what is the point? How your main website performs will have an effect on your PPC campaigns performance. We will constantly test your website, its calls to action, layout, copy as well as much more to ensure that your conversion rate for visitors is fully optimised into sales or leads for your business. In this way, you can rest assured that every visitor to your website is a potential sale.
Attribution Analysis
PPC is only one part of the overall potential campaign for your business, all of your online business needs to be performing well to ensure that your PPC campaign is effective. We will take the time to work alongside your business to help you to understand fully how PPC, Social and SEO all affect one another, and ultimately affect conversion rates. We will work with you to ensure that all of these areas are fully optimised and that all parts of your online business are working to their utmost to ensure your success.
Automating your business
Perhaps there are some parts of your online business that could benefit from being automated, perhaps there are repetitive, laborious tasks that are time-consuming for your employees. By automating these functions you can save your employees valuable time that can be spent on adding value to your business. It could be anything from immediately contacting leads via text or the writing and printing of labels for orders that need to be sent out. These things and many others can be automated.
I really didn't understand PPC strategy and was paying £25 for certain keywords which was getting me some results, but not as much as I had hoped. We targeted key times of the day and the conversion rate for expenditure went up massively.
Michael White Managing Director
Developing a PPC strategy is really important. I just thought you paid and that was it. But honestly, it's worth getting Peter's team to audit your industry like they did mine, then you can really refine your strategy to improve your conversion rate.
Adele Marketing Director
By re-marketing our website to those that have already visited we found that we had a large increase in sales. It was great because we knew that they were already interested in the product which made it easier to get them interested in it a second time.
Herman Miller Creative Director
When Peter's team explained how ad extensions would drive traffic to my site, it seemed like a no-brainer. We tried it and it really helped to improve the amount of traffic. Of course, this meant more sales for us. So we're happy.
Lindsay Swanson Creative Director
We already had a lot of traffic to our site, yet for some reason, we were not able to convert them. Peter's team took a holistic approach to optimise our conversion rate. It was just a few changes to some broken coding and then we were converting much better than before.
Dave Malielieu Digital Director
Peter's team helped us to optimise our bidding strategy, this helped us to cut down on waste and then it began to drive sales too. Peter was friendly and explained everything fully to me so I could make m own decision, I can't thank him enough.
Herman Miller SEO Manager
By running a complete PPC audit on my company and our competitors we were able to develop and implement a much more cost effective and effective in terms of conversion rate, strategy for our business. It has made a big difference.
Herman Miller Digital Entrerpreneur
By creating more appropriate shopping adverts, and knowing where to place them on Google, we have seen a large increase to the visitors that our website receives. Which is of course great news for us, because it means more sales.
Herman Miller Operations Director Peter's team really helped to optimise our PPC campaign. I was little things, like noticing a lower cost-per-click keyword and saving us money, it also had a higher click-through rate which worked well for us. I'd definitely recommend them.
Michael White Managing Director The PPC audits invaluable. It looked at us, our competitors, then we picked what worked well and he provided us with solutions to what wasn't working well. Then we developed our PPC strategy, it works for us, so obviously I'd recommend Peter's team.
Adele Breathe When we audited the industry and found what people searched for, we were able to develop a detailed keyword strategy. For us this meant that when people were searching our, or related products, we would show in the listings, meaning more traffic.
Herman Miller Creative Director Pete provided us with a holistic strategy to improve our PPC campaign. From optimising certain keywords to creating specialised landing pages for us, it all added up to a cost-effective PPC campaign that actually works.
Lindsay Swanson Creative Director We are very happy with Peter's team, we use them as more of a consultancy. It seems that the online world is always changing, and for us to be effective online we must always stay up to date or ahead, Peter helps us to do that.
Herman Miller Creative Director By analysing the attributes of our online presence, and that of our competitors, we were really able to push what gave us an edge over them. By emulating them and improving upon the areas of where they were doing well we have really seen us grow.
Herman Miller Creative Director We needed help with automating our business, a lot of what we did was filling orders and handwriting the labels to send them out. Peter's team helped us to us to set up an automated process where the labels were done automatically, saving my guys time.
Herman Miller Creative Director When Peter Audited my industry we began to develop keyword rich content which made me much relevant for Google. For us, this, in turn, meant that we got a lot more traffic through to our site because people could see it.
Herman Miller Creative Director The up to date reporting, and the tracking of our competitors has really helped as it has provided us with real-time information so we can respond quickly to any changes that have been happening so that we can stay ahead.
Herman Miller Creative Director