Search engine optimisation has passed many stages: “naive” search, Wild West-like backlinks spamming, content is king kind of thing, and now it’s all about user-friendly sites. Most clients don’t really understand what it takes to get a lot of traffic from search, Google algorithms work, what has changed in recent years, why all those terrible
The rumours are true. A career as a freelance copywriter is a pretty cushy “job.” You can work at home, take naps in the middle of the day, vacation a lot, and get paid really well.
If you’re a WordPress developer and your looking to get into plugin development there are some important considerations when you’re releasing your plugin for public launch.
As a content writer it’s your job to work with any client and make their product the one that people want to buy, make their service the best one available and make their website really stand out from the crowd.
Although my job involves writing for a number of different websites and companies, one of the most important parts of my role is to directly interface with clients on a personal basis, and this generally comes in the form of blogging.
Google’s click-through-rate (CTR) growth is outpacing its cost-per-click (CPC) growth, according to Adobe’s Digital Index’s Q4 Digital Advertising Benchmark report.
In days gone by, a no-name company could build a bunch of target keyword anchor links and start ranking. That was enough. In 2015, it takes a lot more.