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16 ways you can improve traffic conversions on your site
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16 ways you can improve traffic conversions on your site

“I have lots of traffic but very few people are signing up, clicking or making any purchases” This is a complaint you will hear from most website owners at one point or another. Traffic is vanity; sales are profit. So what can you do to convert that potential into profit? The great news is that

by Peter Wootton | 25th February 2021
Learning From Your Users
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Learning From Your Users

In this, the second of a six-part column we look at the best way of learning from your users and their needs. You know that Friday afternoon feeling, when the To do’ list has been completed (or moved to Monday) but there are still a couple of hours left in the day? Do you get

by Peter Wootton | 18th November 2019
The Internet Is Talking About You Behind Your Back
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The Internet Is Talking About You Behind Your Back

Web 2.0 has turned the internet into a giant virtual playground where the choice is to fit-in or fall-out. Thanks to social networking sites, your brand, products, and services are up for round-the-clock criticism and review. And while it’s tempting to dismiss as a passing trend, 200 million active users on Facebook, 90 million unique

by Peter Wootton | 18th November 2019
What do you do when you see someone sleeping rough?
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What do you do when you see someone sleeping rough?

If you’re anything like me, you probably walk on by feeling somewhat useless, with no real understanding of what you could do about it, or where you could turn if it ever happened to you. Launched in December 2012, Streetlink, the initiative from Homeless Link and Broadway aims to change this. Building on the successful No Second Night Out project launched

by Peter Wootton | 18th November 2019
I Want It All! Working With Complex Organisations
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I Want It All! Working With Complex Organisations

If they ever make a rock opera about developing new websites, consultants like me would bounce in, a la the Spice Girls, asking: So tell me what you want, what you really really want? And our clients would respond in Queen-esque falsetto: I want it all…and I want it now! Admittedly, real life is less theatrical than

by Peter Wootton | 18th November 2019
Understanding Hosting Phrases And Acronyms: Jargon Buster
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Understanding Hosting Phrases And Acronyms: Jargon Buster

I know that for the vast majority of people, the words, phrases and acronym’s I churn out on a daily basis sound altogether foreign – partly due to the fact I’m Glaswegian of course – but for the most part, it’s down to the fact I manage Precedent’s hosting and infrastructure support! When I tell

by Peter Wootton | 18th November 2019
Why Is Narrative An Important Aspect Of Your Content?
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Why Is Narrative An Important Aspect Of Your Content?

I’ve been doing some reading this last couple of weeks, and I’ve spotted a theme, trend or pattern – whatever you want to call it. As content continues to hold a high level of importance in the growing digital age, it needs to adapt to the demands of everyday life. That means it’s not just

by Peter Wootton | 17th November 2019
Top Tips For Social Success
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Top Tips For Social Success

Do you yearn for success with social media? Are you trying to figure out where your plan or campaign is falling short? You might have some amazing, wonderful content that’s already out there and ready for people to see but nothing is happening with it. Why? There are a couple of things that you may

by Peter Wootton | 17th November 2019
Making The Most Out Of Google Analytics
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Making The Most Out Of Google Analytics

KPI, ROI, CRO? Chances are that if you’re currently working within the digital marketing industry, or you’ve had anything to do with the industry in the last five years these buzzwords have always been at the forefront of your mind when delivering clients’ campaigns. Not all clients are the same and whether it’s an e-commerce

by Peter Wootton | 17th November 2019
The Importance Of A/B Ad Testing
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The Importance Of A/B Ad Testing

Whenever I’m asked what it is I do for a living I usually say “In simple terms, I write the ads on Google”. After all, that’s essentially what working in PPC comes down to – ads. These beautifully crafted, four-line adverts whose main purpose is to grab the attention of the Googler and entice them

by Peter Wootton | 17th November 2019
About Me
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Peter Wootton is a highly experienced technical SEO consultant who's working in the SEO industry for over a decade.

He has a great comprehensive understanding of all aspects of SEO including but not limited to: Keyword Research, Technical SEO, Outreach, Link Building, Automation & more.

He's also been featured in Grow Traffics Leading SEOs In The UK (2018).

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Popular posts
  • 16 ways you can improve traffic conversions on your site
    16 ways you can improve traffic conversions on your site 25th February 2021
  • A Guide to Combining Colours & Colour Schemes For Great Web Design
    A Guide to Combining Colours & Colour Schemes For Great Web Design 25th February 2021
  • Responsive Design Is a Way Forward, Not for Everyone Though
    Responsive Design Is a Way Forward, Not for Everyone Though 25th February 2021
  • Learning From Your Users
    Learning From Your Users 18th November 2019
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About Wootton SEO

Peter Wootton is a Manchester based SEO Consultant who has been doing SEO over a decade.

He has extensive knowledge in all aspects of SEO and has built up a wealth of experience in not only SEO but a range of digital marketing services including: Reputation Management, Web Development, Social Media Marketing & Pay Per Click Advertising.

Latest SEO News
  • 16 ways you can improve traffic conversions on your site
    16 ways you can impr... 25th Feb 2021 | by Peter Wootton
  • A Guide to Combining Colours & Colour Schemes For Great Web Design
    A Guide to Combining... 25th Feb 2021 | by Peter Wootton
  • Responsive Design Is a Way Forward, Not for Everyone Though
    Responsive Design Is... 25th Feb 2021 | by Peter Wootton
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