Search engine optimisation has passed many stages: “naive” search, Wild West-like backlinks spamming, content is king kind of thing, and now it’s all about user-friendly sites. Most clients don’t really understand what it takes to get a lot of traffic from search, Google algorithms work, what has changed in recent years, why all those terrible
A Search Engine Optimisation (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving site rankings within the search engines.
Our report looks at the top 43 websites within the UK’s Car Hire market, examining in detail aspects such as: YOY visibility statistics – Understanding the winners and losers in the marketplace. Keyword Competitiveness – What are the niches that you could be missing?
In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true?
If you don’t have time to read this post just cancel your Majestic SEO subscription immediately and take out the Ahrefs trial without hesitation. Way back in 2013, I conducted an in-depth experiment to see which tool was the best back-link checker. To make a long story short, Ahrefs was the clear winner.
Content has always played a huge roll on search engine optimisation, and it can become the make or break point for websites. Yet there is not for sure tactic or strategy that will work 100% of the time. This is why it is so important to know what truly creates a relevant article that will allow for higher ranking on search.
When I started working in SEO, I had never done a SEO audit. I understood the principles of what a SEO audit was but I never got the opportunity to do one myself. My first SEO Audit was a long and tedious process as I had to get to grips with all the tools available
Marketing has traditionally involved reaching out to potential customers with an advert. It is heavily dependent on catching a potential customer’s eye and then convincing them to purchase your service or product.