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SEO Specialist
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What Is An SEO Specialist?

A Search Engine Optimisation (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving site rankings within the search engines.

by Peter Wootton | 29th October 2018
Car Hire Industry SEO
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The Online Car Hire Digital Insight Report

Our report looks at the top 43 websites within the UK’s Car Hire market, examining in detail aspects such as: YOY visibility statistics – Understanding the winners and losers in the marketplace. Keyword Competitiveness – What are the niches that you could be missing?

by Peter Wootton | 29th October 2018
Bing Sitelinks
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Bing Rolls Out Enhanced Sitelinks to Global Audiences

Bing’s initial pilot of Enhanced Site-links found that the feature was showing an average of a 27 percent increase in click-through rate for those advertisers using the service.

by Peter Wootton | 15th October 2018
Search Marketing
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The 7 Habits of Highly Effective Search Marketers

In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true?

by Peter Wootton | 15th October 2018
SEO Tools Compared
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Ahrefs vs Majestic SEO: Why Ahrefs Is Much Better

If you don’t have time to read this post just cancel your Majestic SEO subscription immediately and take out the Ahrefs trial without hesitation. Way back in 2013, I conducted an in-depth experiment to see which tool was the best back-link checker. To make a long story short, Ahrefs was the clear winner.

by Peter Wootton | 11th September 2018
SEO Dummies
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SEO For Dummies

In this SEO for Dummies guide, you’ll learn 13 tips that’ll ground you in the basics and give you access to all the SEO fundamentals.

by Peter Wootton | 11th September 2018
Content Marketing
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Why Is Organic Content So Important?

Content has always played a huge roll on search engine optimisation, and it can become the make or break point for websites. Yet there is not for sure tactic or strategy that will work 100% of the time. This is why it is so important to know what truly creates a relevant article that will allow for higher ranking on search.

by Peter Wootton | 3rd May 2018
SEO Audits
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Basic Guide To SEO Audits

When I started working in SEO, I had never done a SEO audit. I understood the principles of what a SEO audit was but I never got the opportunity to do one myself. My first SEO Audit was a long and tedious process as I had to get to grips with all the tools available

by Peter Wootton | 20th April 2018
What Is SEO?
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What Is SEO?

Marketing has traditionally involved reaching out to potential customers with an advert. It is heavily dependent on catching a potential customer’s eye and then convincing them to purchase your service or product.

by Peter Wootton | 20th April 2018
Social Media Rankings
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Social Media & Search Engine Rankings

Almost two years ago Matt Cutts released a Google Webmaster video discussing the impact of social signals on organic SEO results, confirming that social signals do affect keyword rankings to a certain degree.

by Peter Wootton | 20th April 2018
About Me
Google Panda Friendly SEO

Peter Wootton is a highly experienced technical SEO consultant who's working in the SEO industry for over a decade.

He has a great comprehensive understanding of all aspects of SEO including but not limited to: Keyword Research, Technical SEO, Outreach, Link Building, Automation & more.

He's also been featured in Grow Traffics Leading SEOs In The UK (2018).

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About Wootton SEO

Peter Wootton is a Manchester based SEO Consultant who has been doing SEO over a decade.

He has extensive knowledge in all aspects of SEO and has built up a wealth of experience in not only SEO but a range of digital marketing services including: Reputation Management, Web Development, Social Media Marketing & Pay Per Click Advertising.

Latest SEO News
  • Learning from your users
    Learning from your u... 18th Nov 2019 | by Peter Wootton
  • A World Away From All Your Digital Tech
    A World Away From Al... 18th Nov 2019 | by Peter Wootton
  • The Internet Is Talking About You Behind Your Back
    The Internet Is Talk... 18th Nov 2019 | by Peter Wootton
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