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Recover From Manual Actions & Algorthimic Penalties
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PPC Update
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Google’s Update to SERPs

If you’re in the Paid Search game and haven’t heard about the recent changes to the search engine results pages (SERPs) then it’s time to wake up and smell the increased competition. Things just got a lot more challenging.

by Peter Wootton | 29th October 2018
AdWords Optimisation Checkpoints
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5 AdWords Optimisation Checkpoints You May Be Missing

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

by Peter Wootton | 15th October 2018
PPC Seasons
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The Importance of Seasonality For PPC

There is no doubt about it; PPC can be a confusing business. When faced with endless tables and graphs of data, campaigns that are spending thousands a day, and a list of ads which run for pages, it is no wonder that many people can be reluctant to continue optimising their campaign once it is

by Peter Wootton | 20th April 2018
Google Enhanced Campaigns
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Google’s Enhanced Campaigns – Are They Really Enhanced?

Google recently announced plans to introduce Enhanced Campaigns to all AdWords users, beginning voluntarily, but becoming compulsory by June 2013.

by Peter Wootton | 20th April 2012
About Me
Google Panda Friendly SEO

Peter Wootton is a highly experienced technical SEO consultant who's working in the SEO industry for over a decade.

He has a great comprehensive understanding of all aspects of SEO including but not limited to: Keyword Research, Technical SEO, Outreach, Link Building, Automation & more.

He's also been featured in Grow Traffics Leading SEOs In The UK (2018).

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About Wootton SEO

Peter Wootton is a Manchester based SEO Consultant who has been doing SEO over a decade.

He has extensive knowledge in all aspects of SEO and has built up a wealth of experience in not only SEO but a range of digital marketing services including: Reputation Management, Web Development, Social Media Marketing & Pay Per Click Advertising.

Latest SEO News
  • Learning from your users
    Learning from your u... 18th Nov 2019 | by Peter Wootton
  • A World Away From All Your Digital Tech
    A World Away From Al... 18th Nov 2019 | by Peter Wootton
  • The Internet Is Talking About You Behind Your Back
    The Internet Is Talk... 18th Nov 2019 | by Peter Wootton
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