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Five Quick Ways To Optimise Your AdWords Campaigns
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Five Quick Ways To Optimise Your AdWords Campaigns

Data, data and more data. For AdWords professionals such as myself, Google provides seemingly endless ways in which campaign performance can be analysed. From click-through and conversion rates to search terms and quality scores, huge amounts of information is made available. All of which offers many potential opportunities for improving account performance. The downside of

by Peter Wootton | 17th November 2019
PPC Update
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Google’s Update to SERPs

If you’re in the Paid Search game and haven’t heard about the recent changes to the search engine results pages (SERPs) then it’s time to wake up and smell the increased competition. Things just got a lot more challenging.

by Peter Wootton | 29th October 2018
AdWords Optimisation Checkpoints
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5 AdWords Optimisation Checkpoints You May Be Missing

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

by Peter Wootton | 15th October 2018
PPC Seasons
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The Importance of Seasonality For PPC

There is no doubt about it; PPC can be a confusing business. When faced with endless tables and graphs of data, campaigns that are spending thousands a day, and a list of ads which run for pages, it is no wonder that many people can be reluctant to continue optimising their campaign once it is

by Peter Wootton | 20th April 2018
Google Enhanced Campaigns
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Google’s Enhanced Campaigns – Are They Really Enhanced?

Google recently announced plans to introduce Enhanced Campaigns to all AdWords users, beginning voluntarily, but becoming compulsory by June 2013.

by Peter Wootton | 20th April 2012
About Me
Google Panda Friendly SEO

Peter Wootton is a highly experienced technical SEO consultant who's working in the SEO industry for over a decade.

He has a great comprehensive understanding of all aspects of SEO including but not limited to: Keyword Research, Technical SEO, Outreach, Link Building, Automation & more.

He's also been featured in Grow Traffics Leading SEOs In The UK (2018).

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    Learning From Your Users 18th November 2019
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About Wootton SEO

Peter Wootton is a Manchester based SEO Consultant who has been doing SEO over a decade.

He has extensive knowledge in all aspects of SEO and has built up a wealth of experience in not only SEO but a range of digital marketing services including: Reputation Management, Web Development, Social Media Marketing & Pay Per Click Advertising.

Latest SEO News
  • 16 ways you can improve traffic conversions on your site
    16 ways you can impr... 25th Feb 2021 | by Peter Wootton
  • A Guide to Combining Colours & Colour Schemes For Great Web Design
    A Guide to Combining... 25th Feb 2021 | by Peter Wootton
  • Responsive Design Is a Way Forward, Not for Everyone Though
    Responsive Design Is... 25th Feb 2021 | by Peter Wootton
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