In this fast-moving world where we constantly have a connection to our favourite piece of digital tech maybe our phone, tablet, or games console. The flat-screen TV mounted on the wall at home bombarding you with broadcasting gems of today and the radio always on in the car. As a tech addict myself it is
Whenever I’m asked what it is I do for a living I usually say “In simple terms, I write the ads on Google”. After all, that’s essentially what working in PPC comes down to – ads. These beautifully crafted, four-line adverts whose main purpose is to grab the attention of the Googler and entice them
In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true?
The topic of in-house vs agency has long been disputed, with everyone having their own opinion on whether digital marketing should be carried out in-house; by a dedicated team (or person) or whether the services of an outside agency should be retained.