Copywriting

How To Start Blogging

20th Apr 2018no responsesUncategorised

Although my job involves writing for a number of different websites and companies, one of the most important parts of my role is to directly interface with clients on a personal basis, and this generally comes in the form of blogging. Now many people aren’t sure what blogging actually is or even how to do it – but I believe the key to blogging is to just to write exactly what is on your mind in the same way that you would if you were talking to someone.

Although many people feel that blogging is completely pointless – I mean who really wants to know about the life of another person – this is simply not the case! In fact in many situations people are eager to know about real life experiences, especially on travel or cooking blogs so that they can directly relate to the person in that situation when they come to complete the task themselves, and in this situation a blog can quickly become popular.

Being A Successful Blogger

In order to blog successfully you do need to put a bit of thought into it, your blog needs to be practical and yet informative, you need to give your client base a reason to read it, while still providing them with a quirky and original approach to the text. In order to do this there are some key ideas you need to keep in mind and these include:

  • Research – if you want your blog to be read then you do need to put a little bit of time into it and do the proper research that is required. This means reading into your topic and ensuring that you have the appropriate research and evidence to back up any claims or observations that you have made
  • Audience – you need to consider your audience and who you are writing for, this means looking at who is going to read this article and how they are going to read it. You can then find a way to write appropriately for this audience
  • Creativity/Innovation – you need to make your blog stand out from the crowd in a way that people will be drawn to read it rather than cast it aside as “just another blog” this means putting an element into it which makes it different
  • Information – although blogs are ideally creative writing, make sure there’s a point to them and don’t just write aimlessly as this can cause you to quickly lose the interest of your audience.

Get involved!

Being a blogger is easy – anyone can do it and you don’t require any qualifications! There are many free blogging websites available to you across the internet so in most cases you will have relatively little start-up cost and if your blog becomes popular and gets a large number of hits you may even find that advertising agencies come knocking on your door with offers of money.

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Author: Peter Wootton

Top Ranking SEO Expert & Consultant - Ranked Top On Google For "SEO Manchester". Specialist in Technical SEO.


No Comments on How To Start Blogging

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