In web design, the page title (defined in the TITLE tag) is arguably the most important tag from a web marketing point of view. The page title is displayed in the title bar, right at the top of the browser, and it gives both humans and search engine spiders a quick indication of the contents of the page. The title is typically also displayed in SERP’s.

While it is important to have a keyword-rich title tag for each page on your site, the general consensus is that a unique, accurate title is more effective at driving traffic to your site over the long term.