Conversion Rate

In the context of web design, conversion rate (CR) refers to the percentage of web site visitors that take the intended action such as signing up for a newsletter or making a purchase. In other words, what percentage of your web site visitors do what you want them to do.

This is an extremely important factor in measuring the success of a web site. Ideally every element of the web design, such as choice of colors and navigation architecture, should aim to increase the web site CR.