Traffic Loss After Website Redesign

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This topic contains 7 replies, has 1 voice, and was last updated by   Peter Wootton .

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  • #9129

    George Bushell
    Member

    We have a dental client who lost all of their SEO traffic from a web redesign. We are working on fixing all of the internal pages now but need some guidance on the homepage.

    Would you recommend adding the content back even if it was 1 year old? What are your thoughts?

  • #9130

    Peter Wootton
    Keymaster

    Add any content back that was removed and 301 redirect any pages that had their link structure changed.

  • #9131

    Peter Wootton
    Keymaster

    You can use web.archive.org to help you find the old stuff.

  • #9132

    Peter Wootton
    Keymaster

    I suggest turning it all back and letting it sit for a few weeks before making any “improvements”.

  • #9133

    Peter Wootton
    Keymaster

    Add back the content. Change the page titles and h1’s to what they were.

    Plug it into Ahrefs and see what their highest traffic keywords were and work on those pages first.

    • #9134

      Peter Wootton
      Keymaster

      Also to go in depth on that answer – It is never too late to update your content – even adding back… Brian Dean has a nice article on this, but updating content every once in a while is a must anyway – So put the content back, and why don’t you try and “upgrade” it a bit?

  • #9135

    Peter Wootton
    Keymaster

    In the meantime run a bad ass Facebook Funnel and get all of the traffic back. Cheap and effective.

  • #9136

    Peter Wootton
    Keymaster

    My guess is that the url structure was changed after the website re-design. As Johnny suggested, add back any content that was missing from the old website, and 301 old urls to the new, substitute ones. While that’s being done, run some adwords so the website at least has some traffic coming to it.

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