This topic contains 32 replies, has 1 voice, and was last updated by Peter Wootton .
Could SSL/HTTPS increase page load times?
Yes it does. Have a look at this
That’s what I thought. But our live site with https loads in about 2.5 seconds, while our dev without is about 1.5 seconds.
uhm is that because it’s on a local server?
Consider speed of the internet
We moved it from GoDaddy to Linode, which drastically improved the load time. But there is still the difference of about 1 second.
Have you run through a waterfall yet?
Have you run through a waterfall yet?
For the love of all things please check out AMP…
Dude. You seem fairly knowledgeable from your title… Stop promoting google garbage and give serious answers to the man.
OK, serious answer. HTTPS is a must. Why? Google says so. If you want to play in Google’s house, abide by Google’s rules. AMP is creating an instance of your website for app like speed which enables better user engagement ( a ranking signal FYi). Please reiterate on the fact that “google garbage” is unobservant. If you want to rank on Yandex, Baidu or Yahoo there are other things that can be done but since Google dominates most markets, trust in the Google garbage.
no man. First of all he asked about https and you answered with another sh*t.
Second of all, google does not create anything. They give YOU a template and you make an empty html page which lacks any JS or scripts or any major visual improvements that could be needed.
Third. You still need SSL for it.
Forth. AMP is not designed for everyone exactly because its basically an empty page. It was designed for content sites (i.e. news). Ecoms, product websites, affiliate websites and pretty much anyone who wants to actually make money from their site cannot use that.
Also isn’t it just for mobile?
5. It has been proven across multiple tests that a very well optimised website can achieve similar speeds and UX to amp…
But yes, if you have a shitty WordPress blog and don’t care about making money, yes AMP is great.
Google changed it’s SERPs for mobile first. No more title lengths just PX now. If that doesn’t say mobile first then i don’t know. But you are correct, no idea on the niche, website, CMS or demographic. SSL is a must like i said, look at the rankings, not a single site ranking without https for any head terms. Yes very well optimised website does wonders for overall speed, its a given.
As for the answer, does HTTPS increase site speed? Depends on application, no two websites are the same.
Not on my sites it doesn’t no. Here is another study on how to implement without compromising load times. =>
In the old days yes. Now, no.
Checking it out! Thanks! We took your advice on the Lighthouse, which led us to moving from GoDaddy to Linode. 🙂 You da, man!
You are most welcome, glad you are resolving things and have addressed the key element to your sites foundation for success (yowzers, that sounded cheesy reading it back 😉 ), good luck and don’t be afraid to reach out if you need anything further.
Install http2 and you will see a massive decrease in page load speed.
Yes and no. Only clients that support HTTP2 see the speed difference.
Since you cannot have HTTP/2 without SSL, yes.
A CDN will increase load times?
Yes- here’s one article on it
Maybe idk the definition of a load time, because CDN’s are supposed to make sites faster and longer load times mean the site is slower.
Simply put. Have an SSL certificate assigned to each website you manage. Should not be an option.
When, how and why is it assumed that SSL, a security protocol, affects website loading time? 100kb of data will always be 100kb of data and this has nothing to do with security. To reduce loading times, make sure you use proper compression and caching for your all assets (by assets I don’t only mean images as some will suppose).
Also, make sure to host your website on a low latency server that is hosted “as-close-as” to the audience you are referring to.
If you are located in the USA and your server is anywhere in the US, your website will load faster for someone that lives in NYC than someone in Sydney. Data (however big) has.. more distance to travel! More distance = more time.
If you are targeting worldwide audience, you could use Cloudflare or something similar, which, among other things, will make sure to serve your website from a server they own that is closest to the person wanting to visit your website.
SSL does affect loading time. At least indirectly.
If you have it, you can utilise HTTP/2. If you don’t have it, there is no multiplexing.
No, it’s not just a protocol. It’s an encryption protocol and the encryption used to used to slow it down. But computers are faster therefore it doesn’t effect it now.
The fact that there are clouds on the sky, doesn’t mean it’s going to rain. Yes, having an SSL certificate, means that you can use HTTPS but SSL doesn’t mean that you do have HTTPS enabled, especially if the person doing the work is not a “tech guy” but someone who read an article on how to do it. Now, having TLS, enables the use of HTTP/2 which can increase loading times, but can, doesn’t mean that it does it automatically. Further work still needs to be done.
Also, having HTTPS enabled, allows you to use some modern technologies with improved data compression.
SSL/TLS, does not improve loading times. It just gives you access to HTTPS, which in turn gives you access to technologies/ protocols like HTTP/2, QUIC, etc, that can improve loading times. But those technologies could be used without HTTPS. It is that major browsers do not allow it by design, in order to enforce the use of secure connections.
To recap, simply having an SSL certificate, does not improve loading times
SSL actually reduces loading time, since it adds more overhead to the connection. It’s just that optimisations and computers are getting better and faster that we can not actually notice this small difference in time.
You are right, of course. Nothing comes by itself.
By no means did I mean to degrade your answer, I just wanted to emphasise on the fact that SSL doesn’t mean faster websites on its own. People, especially if they are not “techies”, read an article/ blog post and assume that SSL is the holy grail.
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