Safe Backlink Strategies

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This topic contains 29 replies, has 2 voices, and was last updated by   Dairmuid Gallagher .

  • Author
    Posts
  • #5195

    Ronald Hesketh
    Member

    What is the best strategy to build back-links without getting penalised by google?

  • #5196

    Jonathan Hayward
    Member

    First… Publish something worth linking to. Then… Promote it.

    • #5197

      Jonathan Hayward
      Member

      I know that content is the queen, backlinking is the king, my question is about the back linking.

    • #5198

      Jonathan Hayward
      Member

      It’s an involved process, but…

      1) Figure out how you’ll pitch your content as you write it. Allow that to influence what you write.
      2) Build a long list of target sites and contacts.
      3) Write your pitch email.
      4) Send the pitch email to 100 different target contacts every day.

      Keep at it.

    • #5199

      William Greer
      Member

      That’s a real good strategy.

  • #5200

    William Greer
    Member

    I don’t build backlinks, i just earn them.

  • #5201

    Barnaby Martin
    Member

    You can earn backlinks if you already in the top 10 on serps and have good contents to link to.

  • #5202

    Barnaby Martin
    Member

    Use branded anchor text in contextual text (inside an articles), doesn’t matter whether you earn or buy links from a bloggers, you’ll be fine.

  • #5203

    Barnaby Martin
    Member

    Backlinks are the end product of the high quality content you’re supposed to be writing.

  • #5204

    Stephen Dalby
    Member

    Rent them

  • #5205

    Stephen Dalby
    Member

    Something that is cool, is… find a competitor, go to ahrefs and review their (backlinks – lost) and dump them as a list, then trawl through the linking pages and see what they were expecting, make that, then contact the site that used to link to your competitor and explain that you have this awesome. bit of content that they would love.

  • #5206

    Peter Cronin
    Member

    I’d definitely consider Fiverr man. There are lots of people selling high quality back links there.

    • #5207

      James Chalmers
      Member

      I’m surprised someone hasn’t pitched a sale event here yet.

    • #5208

      Alexandra Gorman
      Member

      Think quality think fiverr, that was such an effective marketing campaign.

  • #5863

    Roger Howard
    Member

    Outreach

  • #5864

    Richard Fisher
    Member

    Google doesn’t really penalise links anymore. They just devalue them.

    • #5865

      William Souter
      Member

      Could you elaborate a bit more if you have time? It’s really interesting.

    • #5866

      Michal Kahn
      Member

      Google used to penalise an entire site if you were caught buying or building links unnaturally. The problem with that is you could get your competitors penalised. It happened all the time. That’s why Google had to come up with the Disavow Links tool so that if you were a victim of negative SEO you had a way out of the penalty. However, a couple years ago Google stopped penalising sites for unnatural INBOUND links. Now, if google spots unnatural link building efforts they penalise the sites that are linking or will just devalue the links. There really isn’t even a need for a disavow links tool anymore. All you’re doing is telling Google which links they shouldn’t count. And you don’t even know which links they are giving you credit for.

    • #5867

      Jenette Bush
      Member

      Good to know, thanks a lot.

    • #5868

      Siobhan Newman
      Member

      Yes, thank you!!!

  • #5869

    William Souter
    Member

    Just make sure you spread the links over some time. Not a lot of new links in 1 day or something. That usually doesn’t look natural.

    • #5870

      Syed Shah
      Member

      Using the disavow tool is like telling the cop you haven’t renewed your insurance.

    • #5871

      Ryan Richardson
      Member

      Great analogy.

  • #5872

    Elizabeth Allen
    Member

    Build links as well as put up good content.

  • #5873

    Nadine Cairns
    Member

    Write some ace content.

  • #5874

    Alisdair James
    Member

    Make sure the backlinks will bring traffic with it.

  • #5875

    Syed Shah
    Member

    Merging PR and SEO, creating stories, pitching it to journalists. Creating great content and outreaching or creating great content or sites that earn links. That’s how the web is supposed to work but of course corners are cut by many.

  • #5876

    Alexandra Gorman
    Member

    I use ScrapeBox to find same or similar niche sites, then extract their emails, then email them asking for a link in exchange for my help (installing ssl, a chat into their site or else) but i don’t offer them a link in return so there is no “exchange” google can detect.

    • #5877

      Simon Chapman
      Member

      Excellent idea.

  • #5878

    Dairmuid Gallagher
    Member

    Don’t build links because of links. Reach out to relevant publications in your niche, build value for your common audience and simply include a link naturally in the content you’re publishing.

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