Red Flags When Reviewing Potential Clients

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This topic contains 129 replies, has 3 voices, and was last updated by   Matt Bowski .

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  • #7343

    Sinead McEvoy
    Member

    What are some red flags that a prospective client gives off that make you think they aren’t a good fit for your business?

  • #7344

    Matt Bowski
    Moderator

    one of the most recent ones was “where can you get me for $200 USD?”

    • #7409

      Irene Robb
      Member

      This

    • #7420

      Sinead McEvoy
      Member

      “Dinner for 2 at Apple-bees if we don’t get drinks.”

    • #7449

      Matt Bowski
      Moderator

      very close to my response actually haha

  • #7450

    Sinead McEvoy
    Member

    “I know how to do SEO so you can just do the stuff I don’t know how to do”

    • #7458

      Matt Bowski
      Moderator

      or “how many back links can you get me in x days/weeks?”

    • #7461

      Matt Bowski
      Moderator

      $1000000 per back-link

  • #7464

    Matt Bowski
    Moderator

    What I’ve found out is that trying to “educate” them can help a lot when closing a deal. It lasts longer to close, but it works fine. Of course, those who want to see instant results and pay peanuts will never be able to understand how this works, and it’s for the best to run away from them. Run as fast as you can

  • #7466

    Matt Bowski
    Moderator

    “If I don’t get results after you (a 3 months strategy that needs more time to take off), I think I’ll give up on using a website”.

    • #7467

      Matt Bowski
      Moderator

      This website thing is probably a fad anyway

    • #7468

      Matt Bowski
      Moderator

      And that client is expecting a ROI on Facebook by just posting 2 to 3 videos of an event in her shop. Without a good knowledge of Facebook Ads.

    • #7475

      Matt Bowski
      Moderator

      You’ve got a website? what are you, one of those hipsters? Next you’ll be telling me you also drink craft coffee with avocado slices.

    • #7482

      Matt Bowski
      Moderator

      Al Gore, (the inventor of the Internet) was wrong on global warming and he was wrong on this Internet taking off.

      Al said we were all going to be extinct by 2016 if we didn’t follow his environmental suggestions.

    • #7483

      Matt Bowski
      Moderator

      or without wanting to spend a dime on Facebook ads.

  • #7484

    Matt Bowski
    Moderator

    This one here ” I will pay you a monthly fee and sign what ever after you get me some clients through the door.. you can trust me I’ll pay what ever”

    • #7485

      Matt Bowski
      Moderator

      Never got that one… which is a shame… I need to laugh more often.

    • #7505

      Matt Bowski
      Moderator

      How about his cousin “Ill pay you this massive commission only based payment, on my new business with no income, track record …ohh I also have no experience with online business”

  • #7511

    Matt Bowski
    Moderator

    Usually when they are very defensive to suggestions on what could be improved. They always have a reason why they can’t do that or why it’s not feasible.

    • #7514

      Matt Bowski
      Moderator

      History of domestic violence. Local history of being a loon. Extensive drug history. Acts of aggression to others. This was what I learned about my last client I had to lock up after receiving death threats.

    • #7519

      Matt Bowski
      Moderator

      Whoa that’s crazy

    • #7520

      Matt Bowski
      Moderator

      I mean, yeah, that’s about as red a flag as you’ll get. Wow!

    • #7521

      Matt Bowski
      Moderator

      lol, can also confirm they aren’t good clients

    • #7543

      Matt Bowski
      Moderator

      Wow. That’s extreme

  • #7523

    Matt Bowski
    Moderator

    “Cut me a deal on this first project, there’s lots more coming”

    • #7551

      Matt Bowski
      Moderator

      Ugh I hate that. It always makes me feel like a kid “Eat your vegetables and you can have dessert”

    • #7558

      Matt Bowski
      Moderator

      I actually get this one more than once to. To be fair its usually the ones that have a hand in a few industries. For example I took on a pay per sale affiliate client. Who sales furniture leads to a local physical store. He’s already built out the sites and coded my own affiliate site to me. He himself well according to him gets 20% of every closed lead and I myself get 8% out of that 20%. Pros and cons I guess.

    • #7568

      Matt Bowski
      Moderator

      The thing is that same guy has a credit financing, equipment leasing and over projects down the line.

    • #7570

      Matt Bowski
      Moderator

      I’m a bit more hard-line on it. Pay me full for the first one and if there is more business I might discount it for repeat business.

    • #7581

      Matt Bowski
      Moderator

      Much better approach

    • #7582

      Matt Bowski
      Moderator

      Tell them you’ll cut them a deal on the 2nd project. Then they’re staring down the barrel of their own gun

  • #7587

    Matt Bowski
    Moderator

    Also when they are always trying to find ways to get a deal or save every penny.

  • #7588

    Matt Bowski
    Moderator

    If you are so confident in your SEO abilities why don’t we do a revenue split.

    • #7597

      Matt Bowski
      Moderator

      Right, because this is free and I am cool taking all the costs on myself. That’s a good business practice.

    • #7733

      Matt Bowski
      Moderator

      This will only work if they agree to pay for domains, hosting, and content, then you can agree to do the on page stuff and maybe split the link building aspect.

    • #7734

      Gary Griffiths
      Member

      My comment to them was that is not how marketing works. You pay up front than you get the leads because if I’m taking 100% of the risk why do I need you in the deal. Needless to say I walked away a winner

    • #7735

      Matt Bowski
      Moderator

      Sure….100% for me and zero for you!

  • #7736

    Simon Hughes
    Member

    “I’ve been burned in the past”

    So have I buddy move on …

    • #7737

      Matt Bowski
      Moderator

      This one for sure. Not a good idea to start off with distrust

    • #7752

      Matt Bowski
      Moderator

      Yeah I get what you’re saying… but I also think something like 70% of my clients have said that

  • #7753

    Matt Bowski
    Moderator

    “I’m currently paying $150 per month, but I want someone local to do my seo. Do you have a price for local businesses?”

    Yep, same price as all other businesses

    • #7754

      Matt Bowski
      Moderator

      I once had that conversation from a local cabinet maker that got 10k per job but wanted to pay no more than $100 per month to someone local… I wanted to tell him he had gotten more than $100 of my time just by me answering the phone

    • #7764

      Matt Bowski
      Moderator

      It’s those conversations that makes me want to start my own businesses, hire staff, generate business with SEO and take the margin for myself…tools like Xero, CRMs and websites make it a little easier to run service businesses remotely these days…. how about White Hat Cabinet Making?

  • #7765

    Matt Bowski
    Moderator

    ‘We can only pay you based on results’, ‘I want to be first on google’ ‘can you call google and tell them to change this?’

  • #7786

    Keith Simpson
    Member

    ‘We can only pay you based on results’, ‘I want to be first on google’ ‘can you call google and tell them to change this?’

  • #7787

    Matt Bowski
    Moderator

    I can get it done for $……. at ……..

  • #7788

    Gary Griffiths
    Member

    It’s too expensive.

  • #7801

    Matt Bowski
    Moderator

    Asking for guarantees

  • #7802

    Matt Bowski
    Moderator

    Anyone pushy to get a better price. Those are the type of people who will find things wrong to complain about to try and get $ off or get out of paying their bill and will never be happy.

  • #7803

    Matt Bowski
    Moderator

    Rude. Condescending. Going into meeting with a negative attitude. Comparing you to their last provider. Expecting rankings to come overnight. Saying “you have _____ long to rank us ________”. Asking for guarantees or paying after you rank. Complainers. Asking for a lower price. People who insist on paying after work is completed. The list goes on!

    • #7818

      Matt Bowski
      Moderator

      I always return the favor with these types of prospects. It shuts them down quickly. Examples include:
      1. A restaurant group suggested they only pay for results. I asked them if I could order food from their menu, and only pay if it was the best version of the item I had ever eaten.
      2. Competitor comparison- Why aren’t you still doing business with them? If they are that great, and you don’t have a business relationship now, they must have fired you as a client.
      3. Just last week a prospective car dealership cc’d me on an email to one of my sales guys, demanding free services. I responded with an immediate demand of a free car (Audi SQ5).
      4. Most important- I do not allow contracts with clients. While we use this as a sales tool to gain business, I also use this as a quick way to fire a client. I made this move 2 years ago, when I was forced to complete a contract for a client I wanted to douse in gasoline and start on fire. Worst 4 months of my business life.

      Food for thought. I am the nicest and most giving business owner I know. I’m also the biggest d!ck when it’s needed.

    • #7830

      Matt Bowski
      Moderator

      Who are you?! and how do I follow every single comment you post?

    • #7831

      Matt Bowski
      Moderator

      Nice list

    • #7832

      Matt Bowski
      Moderator

      100% true on the contracts if they aren’t happy I want to part ways ASAP!

    • #7833

      Matt Bowski
      Moderator

      agree. Let them leave. It’s more painful to require them to stay.

    • #7834

      Matt Bowski
      Moderator

      I think I’ve posted more in the last two days, than I have in 2 years. Sorry.

    • #7835

      Matt Bowski
      Moderator

      do not apologize

    • #7836

      Matt Bowski
      Moderator

      I empathize.

      I am trying to get money for a contract, right now, and yeah, I don’t really wanna work with this guy, anymore.
      Gonna take me more than a year to get it squared away, probably.

      Definitely moving away from Deals.

    • #7848

      Matt Bowski
      Moderator

      your business will at least triple if you make the move.

      “What’s the worst that could happen? You are out a month of costs for services we performed already, and you get to walk away?” ~ Said by me or my salespeople, at least 2-3 times per day.

    • #7849

      Matt Bowski
      Moderator

      Yeah, if you keep promoting, sure…
      I made a lot more money with bigger deals, but it was many times more work.

      Like I said, in one of the comments below, I’m moving to more scalability… one-offs… pre-built packages, courses, etc.

    • #7866

      Matt Bowski
      Moderator

      I agree with the pre-built packages. Found the easiest way to sell SEO is in a set cost package that you break into months. Like a “local a-z package” it costs ____ much and it will take me ______ long to complete. Then you can move into more loosely defined month engagements once you get them the results they are looking for.

    • #7867

      Keith Simpson
      Member

      Keep the local radio station on speed-dial and ask them to call and see if they will make the same deal?

  • #7887

    Gary Griffiths
    Member

    “You’re my 5th agency”

    “Can you cut me a deal, I’m going to do A LOT of business with you later.”

    I have $100…

  • #7888

    Matt Bowski
    Moderator

    Complaining about how the last guy was really hard to work with and how he got ripped off. Turned out it wasn’t the last guy who was hard to work with…

  • #7889

    Matt Bowski
    Moderator

    Phew! There are a lot of red flags. Do you have a few weeks?

    – Refusing you access to their analytics data.
    – Refusing you access to their GSC data.
    – Asking you to just focus on their specific requests and what they believe to be their problems, without allowing you to be a proper consultant.
    – Asking for free audits, free keyword research or free anything.
    – Trying to strong-arm negotiate using another SEO’s offer against yours.
    – They get defensive about their website’s problems.
    – They try to justify their website’s problems by blaming developers.
    – They claim they’ve fired their previous SEO because he couldn’t guarantee them top rankings.
    – They claim their former SEO was lousy, when, in fact, their website is optimized quite well.
    – Instead of paying your fee, they offer you sales commissions.
    – They want you to do your job for a ridiculously low amount of money (get me top rankings for $200)
    – They ask you for a substantial budget cut, promising they’ll get you more customers along the way.
    – You ask for a certain fee and they start negotiating by cutting around 40% of your initial proposal.

  • #7890

    Matt Bowski
    Moderator

    They refuse to allow you to use their logo as part of your portfolio.

  • #7891

    Matt Bowski
    Moderator

    I get all my work through Facebook, Why do I need a better working website?

  • #7892

    Matt Bowski
    Moderator

    Send all the changes to my Web guy (who also does seo and will probably undermine me every step of the way

    • #7893

      Matt Bowski
      Moderator

      I ripped a “web gal” to shreds last week. I let her beat us down for 3 months, just long enough to assume we weren’t the type to fight back. We are taking over the web responsibilities January 1, at the end of her current contract.

      “Grasshopper” business theory 101.

    • #7894

      Matt Bowski
      Moderator

      My favorite one was a theme crashed and the Web developer said that it was our fault and therefore we should pay the invoice of $1,000 repairs for setting their project back a month. I was able to prove via log that the Web developer broke their own site. So I used their words against them and they paid the first month of SEO on behalf of their own client for setting our campaign results back a month.

  • #7895

    Paul Woodward
    Member

    we are crypto experts, can we pay you in our own crypto that doesn’t exist yet? basically the better you do the more it’ll be worth….. ahhh pass we are to busy

    • #7896

      Matt Bowski
      Moderator

      Send them my way;) . Love it.

    • #7899

      Matt Bowski
      Moderator

      Oh yeah, that’s bound to end well. Might as well pay you in pocket lint and pine needles cause their all worth the same amount of nothing.

    • #7916

      Matt Bowski
      Moderator

      lol
      I would hate to try this on you in particular hahaha

    • #7917

      Matt Bowski
      Moderator

      they all failed to even get to ICO to date. The real ones already have cash/BTC I like those ones

    • #7931

      Ann Mawson
      Member

      pocket lint and pine needles hahaha I hear from Wall-street its set to moon

    • #7932

      Gary Griffiths
      Member

      lol I just give them a road map on what they need to do to be successful and welcome them to come back if they achieve that. One guy did get it together and we did a little job for him

    • #7933

      Keith Simpson
      Member

      the seo night in shining armor.

    • #7934

      Matt Bowski
      Moderator

      apparently that is a more professional way of putting it than just getting up and saying appointment over and opening the door.. motion to door and not make eye contact

    • #7935

      Matt Bowski
      Moderator

      Have you ever run into the Trade people?
      There’s a whole society out there that does things for trade. LoL

      They have Credit Cards that work on trade credit, and everything.
      I forgot what it’s called, now…

    • #7949

      Matt Bowski
      Moderator

      yeah there is one here called Bartercard. Great way to kill cashflow

  • #7950

    Matt Bowski
    Moderator

    “Oh wow! my current SEO guy only charges $300 per month, are you seriously that expensive?” -hmmm remind me why you’re contacting us again?…

    • #7951

      Matt Bowski
      Moderator

      I think it may have been $200 actually…

    • #7964

      Matt Bowski
      Moderator

      i had a guy say he is paying $250 a month for seo. Only thing included was 1 blog post. God bless America I said and walked out

  • #7965

    James Hubbard
    Member

    Either wants free work upfront “for a big project” or wants to see ‘results’ right off the bat. Sigh.

  • #7966

    Simon Hughes
    Member

    How many hours a month are you working on my ranking?

    • #7967

      Matt Bowski
      Moderator

      Underrated post!

    • #7985

      Matt Bowski
      Moderator

      Well, we have a team of hamsters, sir, who are working very hard to scurry that listing up, as high as possible.

    • #7986

      Matt Bowski
      Moderator

      My answer…..when are you setting up my employee pension plan?

  • #7987

    Paul Woodward
    Member

    I remember another one: “Times are hard, eh? We do what we can with little we have… right? ;)” (Just before discussing prices)

  • #7988

    Keith Simpson
    Member

    This is a perfect way to find OUR PAINS. Who’s going to make a nice list of the top 5 issues and let’s try to come up with solutions to keep the client and not lose money.

  • #7989

    Matt Bowski
    Moderator

    Like some guys are saying, here, where to begin?
    1. Been “burned” a lot
    2. Nervous, Excitable, in a Hurry, which usually precedes Disorganized
    3. On Up-work, I don’t even apply to a gig, unless it’s about two sentences. Bullet points and Paragraphs? Forget it. That’s slave-labor, moving target, figure things out for me, type of stuff, and you’re not gonna make any money, or have any freedom, most likely, even if you have a team, because you’ll have to train them on all sorts of Monkey Business.
    4. Write’s Personal Checks
    (dealing with a horror story, right now, actually)
    (Only accept Credit Card, PayPal, Stripe, Wire Transfer, or Cashier’s Check)
    5. Does not Load Escrow, on Up-work, prior to wanting an Offer Accepted, and argues about it.
    6. Micro-Manages
    7. Acts like they have SEO or Marketing Knowledge, but not really
    8. Wants you to Trust them
    (You need some kind of leverage for EVERYTHING you do)
    9. Any pre-consult request is a risk
    10. Any interview process that takes longer than a few messages
    11. Anyone that isn’t pre-qualified is a waste of time, because then you have to prove yourself, rather than simply giving somebody something they want. Very Different Experience, between client types.
    Many times better to be wanted, than to pine. 😛
    12. Anyone who buys HOURS, and not pre-built packages
    13. Deal doesn’t sound great, but then they start talking about how all their business partner friends need SEO, too… I’ve had some VERY convincing stories, which all lead to nothing
    14. Any kind of attitude where you are treated in a subservient manner
    15. Understands that SEO takes time, but in reality, can’t afford more than one or two months

    etc…

    I’m sure there are several others, but those are all I’ve got off the top of my head.
    I will also say, that the #1 thing that enrages me about client work is the Ghosting.

    There is nothing more rude, or unprofessional, than being ghosted by an entitled client.
    I’ve done custom work with, maybe, 70 businesses, to-date, maybe a little more, and I’ve been fairly consistent about being able to identify the rights kinds of people, but a small percentage of undesirables do slip through, and they make the whole thing a sour experience, from time-to-time.

    A big reason why I am moving away from custom work, and into pre-built digital products, and courses.
    There is definitely a finite number of client archetypes, and when you practice identifying them, it makes a huge difference.

    • #7990

      Ann Mawson
      Member

      you should add all this to you website “please read if we do business together”.

    • #8004

      Matt Bowski
      Moderator

      t would probably scare everyone away.

  • #8005

    Simon Hughes
    Member

    “Our website shouldn’t need much”

  • #8027

    Matt Bowski
    Moderator

    This isn’t exactly relevant, but take my “this week’s” kick to the junk for what it’s worth.

    I tell people I don’t engage in contracts with clients, but that isn’t exactly true. For large projects, I finance the total cost over a period of time that makes sense for both parties.

    Years ago, a very good friend/entrepreneur told me to “NEVER” start a big project, until I had a signed contract in my hands.

    Two weeks ago, I broke that rule, being assured we only needed sign off from their attorney for trademarks, non-disclosure, etc. We started work. Hardcore. We were on a short time-frame to build an 800 page e-Commerce site, with some pretty serious integrations.

    Yesterday, they passed on the contract, and I’m out about $12k in cost.

    Lesson:

    We all have horror stories about garbage clients, but “WE” control our out of pocket costs, to include time.

    Just my 2 cents.

  • #8028

    Matt Bowski
    Moderator

    Anyone who just jumps right to price, asks how many back-links I can get them, or wants me to undercut someone they’re using.

    I also love the ones who are paying for ads and seo but say they don’t really need it THAT much.

  • #8029

    Ann Mawson
    Member

    I have a guy a did what i think conservative 1200 of work .He is tree trimming guy .And told him 600.00.. I asked for some tree work and he wants to charge me a lot . I do still have all of his passwords though..TO his website , his twitter account and I think one other 2.0 ..I am not hearing any thing from him..Wants a “deal” from me but yet says he cant do the same..

    • #8030

      Keith Simpson
      Member

      Tell him the price you offered him IS the discount

    • #8039

      Matt Bowski
      Moderator

      I told him that was a discount of what other people would charge him ..that he was getting I think a bargain for what i did and the hours i spent..

  • #8059

    Matt Bowski
    Moderator

    Asking for a discount

  • #8060

    Matt Bowski
    Moderator

    “Wow .. why is it so expensive??”

    • #8061

      Matt Bowski
      Moderator

      I respond to that one with “I have clients that pay more”

  • #8067

    Matt Bowski
    Moderator

    Any push back on fees

  • #8073

    Matt Bowski
    Moderator

    “I already have a few other quotes”

  • #8074

    Keith Simpson
    Member

    I feel like this post has been therapeutic for many of us.

    • #8079

      Matt Bowski
      Moderator

      yes we can all relate to the daily foolishness that goes on in our industry.

  • #8084

    Matt Bowski
    Moderator

    “I haven’t seen any reports or heard from you in 7 months”

    I hate it when clients get clingy like that.

    • #8085

      Matt Bowski
      Moderator

      7 months may be a overreaction. My clients get a monthly conversion report combined with a google analytics report.

    • #8091

      Ann Mawson
      Member

      mine get at least monthly meetings and reports, unless they need more than that for some reason.

      I was just joking.

  • #8092

    Simon Hughes
    Member

    I don’t work with people who can’t invest at least 25k a year budget. That weeds them out. Typically it’s 60k.

  • #8094

    Paul Woodward
    Member

    Seems to be the breaking point in my experience as well

    • #8099

      Keith Simpson
      Member

      I’m only interested in doing business with serious people.

  • #8100

    Irene Robb
    Member

    I know SEO, I’ve done some SEO on the site I just don’t have the time to keep it up.

    • #8110

      Matt Bowski
      Moderator

      That’s another one… the old “I know how to do SEO I just don’t have the time” LOL sure bud. Had a DR tell me that what a pompous idiot

    • #8111

      Matt Bowski
      Moderator

      amen haha I just chuckle anymore

  • #8117

    Matt Bowski
    Moderator

    When you ask what their monthly marketing budget is and the number isn’t $2,000 even. I then usually claim to be late to my mother’s weekly ride for groceries and excuse myself.

  • #8118

    Jackie Worsley
    Member

    How do you comeback after you say seo will see results after a few months not weeks?? I’ve had that question asked a lot lately.

    • #8182

      Matt Bowski
      Moderator

      Let’s get you clients now with Ad Words and clients later at lower cost of
      Acquisition when the SEO starts bringing leads

  • #8183

    Keith Simpson
    Member

    As a startup, we don’t have the luxury of picking our clients yet, you’re all welcome to send your red flag clients our way

    • #8184

      Matt Bowski
      Moderator

      that is were you are wrong. You should be even more careful

    • #8185

      Ann Mawson
      Member

      maybe so, but lead generation is a challenge when you’re unknown. Managing a difficult client is better than having no client

    • #8186

      Irene Robb
      Member

      I can confirm it is not

    • #8193

      Matt Bowski
      Moderator

      It took me 4 failed companies to realize how important having the right customers/clients was. Don’t get me wrong, I am a sales driven animal. My salespeople are held to a 25/5/1 standard, on a weekly basis. The most important number is the 1. Based on 25 prospects they reach out to, 5 should engage, and 1 should close. If it takes 500 to get to the 1, they’d better figure out a better way to close.
      Here is where the 5 is important. We may have 3 interested in hiring us, but not all 3 are ideal clients or workload. I very carefully look through each yes, to determine fit.
      Now, for the bad news:
      If you are a single person company or a small company, EVERYONE is a salesperson. If they can’t sell it, get the hell out. It IS that simple.

      Real life example:
      I just started selling horse shampoo, 1 month ago. There were 3 partners in that business. 1 of them was my Dad. I fired him last week for not reaching his quota in getting product into people’s hands to try. This is business, and it isn’t personal. Nobody is above selling at the beginning. While we all hope to be a chief, we ALL start off as braves.
      Out of the initial 15 cases ordered from our manufacturer, I personally sold 7 cases, the other business partner sold 8, and my Dad was above being a salesperson.

      Coaching disclaimer: Sales is a contact sport. The more contacts you make, the better opportunity you will have to sell. If you are in start up mode, and don’t think you need to sell every minute of every day, you are already failing, because your competitor is making the sale, instead of you.

      Just my 2 cents. My 7 companies do alright. Some do better than others, but I won’t be standing on the corner, holding a cardboard sign, anytime soon.

      I hope this helps.

    • #8194

      James Hubbard
      Member

      now this added value, appreciate the effort in your response.

      The first part that I’m still trying to get right is having those 25 leads to turn into 1 quality customer.

      A question I do have is: Would it be a good method to start with establishing partnerships with other agencies which may lead to referrals or is the effort better spent trying to land customers direct?

    • #8195

      Irene Robb
      Member

      land them directly. Partnerships are only successful, when someone is providing a service to your client. The other companies will never be focused on making you successful, because they are required to make themselves successful.
      Two years ago, I cut ties with every SaaS partnership I had. I require them to stand on their own, and compete within their verticals. I’m actually quite the jerk to them now, based on their behavior from the breakup. We sell the best solution for the client, and use outside tech and agencies as needed. When you own the client relationship, you hold all of the cards.

      This “might” help-

      When I coach a new entrepreneur, I give them all the same advice, which is:

      Identify & fill your verticals. Determine 3-5 verticals. The reason for no less than 3, is to give yourself the best opportunity to engage with a prospective client and fill a need, or solve a problem. No more than 5, because you will be spread too thin, and potentially cause failure due to lack of resources.

      When you build out a vertical, you fill it from top to bottom, with the top products/services creating the best margin, dwindling down to the least. Determine an exposure to market time-frame, then analyze the results. Remove the bottom 10% from a performance standpoint, and replace those products/services with fresh offerings. Rinse and repeat. It gives the salespeople something fresh to talk about, and allows your verticals to be competitive for position and growth.

      If you don’t offer the service a client needs directly from within your verticals, outsource the work to an agency who specializes in that specific service. Here is the kicker that A TON of people disagree with-

      Learn from your outsourcing vendors. Gauge what you currently offer, against the potential increased margins you would have, if you replaced a poorly performing service, with one you are currently outsourcing. How this is different and disagreeable to a lot of people, is that most people see outsourcing as a convenience, and feel that a relationship with a vendor is crucial to continued success, which couldn’t be further from the truth. Everything you outsource, decreases your profitability.

      Think of your business like a restaurant. I’ll give 2 examples:

      Restaurant 1 offers the exact same food, cooked by the same person, for the last 20 years. Their growth is zero, because they only engage with people who know what they have to offer, and service the same need repetitively.

      Restaurant 2 is mainstream. They change their menu out regularly, dropping the low performing menu items, and replace them with potentially new fan favorites. They are giving themselves the opportunity to engage with new clientele, based on keeping the best, and building on their successes. They have a loyalty/rewards program, stay in front of their customers, and give incentives to their current customers (warm market) to refer people to enjoy what they already love.

      Which restaurant do you want to own?

    • #8196

      Jackie Worsley
      Member

      must say, I certainly am left wounding why someone would put so much effort into responding to a random comment. Time is so limited, so again, I appreciate your effort to provide some direction to me. Ill come back in a few years to this comment and benchmark my growth. Great website by the way, also am a fan of Divi.

  • #8197

    Ann Mawson
    Member

    I have a limited budget but expect all this …. By month one?

  • #8198

    Simon Hughes
    Member

    They ask how much it will cost before barely telling you what they want… and people who talk all over you.

    • #8199

      Matt Bowski
      Moderator

      the old ‘just send me quote’… yeah how about i spend time with someone who gives a shit

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