Rankings Dropping

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This topic contains 32 replies, has 1 voice, and was last updated by   Colin Hodgson .

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  • #4527

    Keith Simpson
    Member

    Hello, everyone. I really need help. My rankings for my top 3 keywords are dropping and I cannot understand why. The difficulty of the keywords is low (between 9 and 10 out of 100, or “easy”). I’ve made content changes on the two service pages that pursue these keywords and added 1 blog page for those keywords. I suspect it is how I am using my keywords, especially my header tags, within my service pages, and the blog where I pursued these 3 keywords. Clearly, my strategy is not accurate. Anyone able to take a look at my page and/or provide feedback? Or provide an accurate source for placing keywords in content, headers, etc.? Many thanks.

  • #4528

    Peter Wootton
    Keymaster

    Install hotjar, and monitor your engagement, also look at time on site, pages per visit as well… keywords is not the be all of rankings.

    • #4529

      Judith Atkinson
      Member

      Thanks, I will do that. Although when I made changes to the content and headers, eventually rankings dropped even more. Nonetheless, user engagement could be the answer. Thanks again!

  • #4530

    George Bushell
    Member

    What’s the site’s URL?

    • #4531

      Kate Boulton
      Member

      wzz.onpointlegalleads.com

      The two pages with issues are:
      wzz.onpointlegalleads.com/auto-accidents and
      wzz.onpointlegalleads.com/personal-injury-leads

    • #4532

      Nadine Cairns
      Member

      ok, Are you trying to rank in a specific (local) area or nationally?

    • #4533

      Colin Hodgson
      Member

      Nationally.

    • #4534

      Simon Chapman
      Member

      OK. I will look tomorrow; on the road today.

    • #4535

      Sarah Radford
      Member

      Okay, that’s wonderful. Thanks so much!

    • #4536

      John Morrison
      Member

      Can you resend your second link please; it came up with a 404 error.

    • #4537

      Anders Jensen
      Member

      And FYI: For the personal-injury-page, originally I targeted Personal Injury Leads and also Personal Injury Marketing. I think it is best to pursue only Personal Injury Leads and related (like Personal Injury Attorney Leads, Personal Injury Lawyer Leads, Personal Injury Leads for Sale), and pursue the Personal Injury Marketing on another page (perhaps make a new page or make a blog page).

  • #4538

    George Bushell
    Member

    Do you know your mobile to desktop device breakdown?

    • #4539

      Lynne Haskell
      Member

      I use serpfox and it is set on desktop. Probably need to change everything to mobile?

    • #4540

      Simon Chapman
      Member

      Do you have Google analytics tracking? That will tell you your user breakdown.

    • #4541

      Michael Walmsley
      Member

      I dropped 1 spot on Car Accident Leads in last 24 hours, where I was #1 or #2 for probably a year or more. Personal Injury Leads dropped 11 spots from #6 to #17 in last 24 hours, and I had the same ranking of #1 or #2. Even had a snippet until a couple weeks ago, then I changed title tag from Personal Injury Leads – Personal Injury Marketing | On Point Legal Leads to something like Personal Injury Leads for Attorneys | On Point Legal Leads…then changed it to where it is now.

    • #4542

      Nadine Cairns
      Member

      Also fyi: I have some blogs focused on these pages. There are 5 for Personal Injury Leads and one recently published for that and Car Accident Leads.

  • #4543

    Neil Ludlow
    Member

    Also look at the types of search results your keywords “trigger”. Are you offering content in the format of these types?

    • #4544

      John Reyers
      Member

      Yes, I think that is a part of it definitely. I’ve added needed and valuable content. But I believe how I added it is not good.

  • #4545

    Katharine Hodkinson
    Member

    Did you checkout your competition in-depth before hitting the ‘react’ button? Have they improved their SEO or is it something more local?

    Armed with this info, you can then re-evaluate your position and strategy.

    Blind chasing of keywords will only eat into your time and could do more harm than good if not thought out.

    Good luck!

    • #4546

      Kate Boulton
      Member

      Yes, at least one of my competition has while I only recently have. I knew I needed to get new and improved content up. I think that’s the first issue. But I think I’ve applied keywords and tags incorrectly.

    • #4547

      John Morrison
      Member

      What baseline are you basing that assumption on?

      I am unable to do anything today as I am down City but will have a squint for you on Monday and see what’s what IMHO.

    • #4548

      Peter Wootton
      Keymaster

      Which assumption are you referring? The one about my competition, new and improved content, and/or applied keywords incorrectly?

    • #4549

      Judith Atkinson
      Member

      Which assumption are you referring? Competition has new content, I need new and improved content, and/or I applied keywords and tags incorrectly?

      1. My competition: I the site that took the top spots has content I had not seen, and it is more relevant.

      2. Relatedly, my content was the original content (for the personal injury leads page), and it really needs to be updated. It has much lower relevance, I know it needs improvement. I have improved the car-accident-leads page, but that page also needs a couple more topics to really assist visitors.

      3. Elijah Everson also was gracious and kind enough to take a look and made some comments about my tags, and seemed to believe they were fine overall. But too many changes occured, including on title tags.

      Ultimately, I panicked and made too many changes too fast. I need to hone in on more relevant content (that is not presently on the personal-injury-leads page). There is content on that page that, quite honestly, isn’t very good.

      All that said, any additional input is greatly appreciated and I thank you kindly for taking a squint at it. I’m relatively new to this.

    • #4550

      John Reyers
      Member

      Sorry, the baseline I am referring to was the one that was indicating your tags and keywords application.

      As mentioned, too many changes can have a detrimental impact on your results.

      Be back in touch tomorrow buddy.

      Take care.

    • #4551

      Michael Walmsley
      Member

      Hi, getting a 404 on auto-accidents and just running through link #2 now. Your page load speed would benefit from some TLC. Google now hates slow pages. It is hitting the buffers on 3 different baseline tests here mate so whilst I look at the other bits, may I suggest you run a speed test and squeeze some life into it that way first. Got a page at 1.7mb loading in over 5 secs.

    • #4552

      George Bushell
      Member

      Your technical SEO could well be doing you more damage than the content issues you seem to be considering. Which audit tool(s) have you been using?

    • #4553

      Michal Kahn
      Member

      I haven’t used one in a while to be honest. I am certainly open to suggestions.

    • #4554

      Sarah Radford
      Member

      Screaming Frog. Crawls up to 500 pages for free. => https://www.screamingfrog.co.uk/seo-spider/

    • #4555

      Anders Jensen
      Member

      Have sent you a DM with a more detailed breakdown taken from Google’s LH. I tend to use LH & SF more than any other.

    • #4556

      Kate Boulton
      Member

      DM as in direct message? I don’t know the acronyms. My developer will be looking at the page momentarily.

    • #4557

      John Morrison
      Member

      Yes mate, sorry. Direct Message.

    • #4558

      John Reyers
      Member

      My developer is looking at it now, he says it appears helpful. He is compressing images now, one if the items mentioned. Many thanks!

  • #4559

    Colin Hodgson
    Member

    You are more than welcome, my approach for clients is quite simplistic and that is to maximise the content potential performance, first, we need to ensure the technical aspects are fully optimised. Have fun and good luck.

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