POP vs OPT

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This topic contains 43 replies, has 1 voice, and was last updated by   Peter Wootton .

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  • #9085

    Nadine Cairns
    Member

    Searched the group already and tested it myself – but those of you who use POP, what are the benefits over other content opt. tools?

  • #9086

    Peter Wootton
    Keymaster

    I find that it provides a centralised place to get the same info I’ve gotten from separate tools in the past. I still use some of those other tools even now. For example, I have a tool that tells me what the HTML structure of a competitor’s page is (ie; all the various heading levels and how they are arranged and grouped up). POP give you this info, but doesn’t present the information in the same way – so I still use that other tool to get idea of how the various headings are organised.

    I think this is a lacking feature in POP because POP will sometimes say “you need to add 10 H5s” and the reason it says this is because a top ranking page is using poor heading structure with an H1 with H5s nested directly below without using any H2-H4 tags. In a case like that I ignore what POP says and I might just ensure I have proper H2s that match the competitors H5 count.

    I also have a word counter + keyword density tool that I used, which POP essentially gives me the same info. I still sometimes go into my old tool if I want to see a complete breakdown of various terms used (semantic terms) and how often they are used.

    Essentially, POP gives me a quick and fairly solid high-level overview. My other tools help me to make more isolated decisions.

    • #9087

      Peter Wootton
      Keymaster

      What tool are you using for HTML structure?

    • #9088

      Peter Wootton
      Keymaster
    • #9089

      Peter Wootton
      Keymaster

      What tool are you using for your word counter + keyword density?

    • #9090

      Peter Wootton
      Keymaster

      Same here, I would like to know which tool are you using for the semantic keywords please. Thanks.

    • #9091

      Peter Wootton
      Keymaster

      I use SEOBook’s Keyword Density tool. It gives you total word count (with and without stop words) and breaks down keyword density into single word, two-word, and three-word combinations so you can see the density of short and longer-tail terms.
      .
      http://tools.seobook.com/keyword-tools/seobook/

    • #9092

      Peter Wootton
      Keymaster

      I don’t have a tool for semantic keywords. I sometimes use Semantic-Link to find ideas, but it’s not a perfect solution.

      http://semantic-link.com/

  • #9093

    Peter Wootton
    Keymaster

    I have yet to completely understand how to use POP. A lot of the suggestions conflict with one another.

    For example:

    Exact Keyword – Meta title leave as is.
    Variations – Reduce the number of variations of keyword in meta title by 6

    If you reduce variations in meta title then you remove the entire exact keyword.

    72.20% is the best I have gotten

    • #9094

      Peter Wootton
      Keymaster

      Exact keyword is the main priority over the two if there is a conflict.

    • #9095

      Peter Wootton
      Keymaster

      Also used it once and they was recommended me to add 102 H2. rofl.

    • #9096

      Peter Wootton
      Keymaster

      Did you choose your competitors wisely?

    • #9097

      Peter Wootton
      Keymaster

      I choose McDonald, It’s the competitor of my client.

    • #9098

      Peter Wootton
      Keymaster

      Is the same type of site as your client’s? Anyway, if McDonald’s your competitor… That’s a whole different thing. But anyway, you should choose several that are similar to your type of site.

      But again, if you’re in an ultra competitive space, I don’t think POP or any other tool can do much.

    • #9099

      Peter Wootton
      Keymaster

      I was just kidding mate, I tested it today with a different article and the result looked helpful.

    • #9100

      Peter Wootton
      Keymaster

      I shouldn’t be in Facebook after a few beers.

      Tool is solid for normal scenarios. We’ve set up an SOP with POP for certain type of content and it is working great. But as you know, SEO is not just about one silver bullet.

    • #9101

      Peter Wootton
      Keymaster

      Then I would never be online.

  • #9102

    Peter Wootton
    Keymaster

    I have found its usefulness is really only limited by the site you are optimising. For sites where I have a lot of control over headers, formatting, etc I can get it to pass and score high and usually see a rank bump as a result. I have used it on a few sites where there is less control and it’s harder to use but that’s more related to the site then the tool in my opinion.

    • #9103

      Peter Wootton
      Keymaster

      Good point though. We all have to deal with restrictions like that now and then. “A bad carpenter” would blame the tool. It is really the right tool for the right job.

  • #9104

    Peter Wootton
    Keymaster

    I have gotten local pages to move quite a few spots that we’re moving slowly with link building. I’m only 2 months into using it but so far my best was position 7 to 3 with just using POP.

  • #9105

    Peter Wootton
    Keymaster

    A lot of SEO’s use it, its a nice interface, and very cost effective.

  • #9106

    Peter Wootton
    Keymaster

    I used Cognitive SEO’s optimisation tool and never saw an increase in ranking, but with POP I see it almost every time I use it unless the site has other problems preventing ranking. I like it because Kyle Roof researches Google’s algorithms and applies that info to POP. Cora relies on 500 factors but a lot more expensive tool.

    • #9107

      Peter Wootton
      Keymaster

      Thanks for the info.

  • #9108

    Peter Wootton
    Keymaster

    Has anyone here gotten 90% or above with POP? Best I have gotten so far is 83.6%.

    • #9109

      Peter Wootton
      Keymaster

      I use this tool often, it is phenomenal. Don’t get hung up on trying to get the perfect score, above 70% is fine. Make small changes, then check ranking in 10-15 days. Fine tune it, because most sites are on-page-over-optimised. Also 5-7 comparisons is about right, and go ahead pull your competitors from Page 2. Only choose direct competitors, not directories. Kyle’s Tip: search your keyword with quotes, pick those sites that moved higher. They likely have stronger onpage signals.

    • #9110

      Peter Wootton
      Keymaster

      One of the things that I struggle with is deciding which competitors to insert into the analysis. Local competition that offer the same services vs national competition (listing sites) that rank better than the local competition.

    • #9111

      Peter Wootton
      Keymaster

      When in doubt I go with the “kw quotes” search method, and then choose Local sites as the secondary. Pop is not perfect because it’s only looking at On Page factors. A top ranking site might have lots of link juice, even if the on page is crap, so use your best judgement because 20x H2’s is probably a bad thing.

    • #9112

      Peter Wootton
      Keymaster

      Don’t get caught up in the score. Ranking improvement is the key. I like to do my tweaks in batches and then watch for movement. It might end up taking months to get to a high score but the ranking was improving the whole time

    • #9113

      Peter Wootton
      Keymaster

      Or you get the rank you need, even with just a low score. That frees up time and budget to focus on other things.

  • #9114

    Peter Wootton
    Keymaster

    Page Optimizer Pro works awesome for me.

  • #9115

    Peter Wootton
    Keymaster

    You have 15 H1’s.

    • #9116

      Peter Wootton
      Keymaster

      Who are you talking to?

  • #9117

    Peter Wootton
    Keymaster

    I sometimes use my competitors site and run POP on theirs just to see their score.

  • #9118

    Peter Wootton
    Keymaster

    Super awesome tool that quickly gives you actionable knowledge bombs on how to optimise/improve rankings and traffic to your website.

  • #9119

    Peter Wootton
    Keymaster

    I call it mini- Cora. Like the easy to read to do list and the value is undeniable, buy what you need.

    • #9120

      Peter Wootton
      Keymaster

      Definitely use POP for optimum on page, Cora for the more difficult ranking.

    • #9121

      Peter Wootton
      Keymaster

      Of course. Nothing but respect for Cora. I use both.

  • #9122

    Peter Wootton
    Keymaster

    Scored 100% this week, but it’s rare, the only time I’ve achieved it. I’m happy with an “orange” 80%+ but happier with a “green” 90%+ score.

    – I tested Kyle’s “Lorem” experiment on my own site’s internal page for a new service I didn’t have time to flesh out. Only image linked to that page from the home page, along with Google Fetch. Then forgot about it. 10 days later, received a call from a local competitor to team up. Curious how he found me, I Googled myself for that service with various phrases, and I was ranked #1 on Local and also triggered KP in another instance.

  • #9123

    Peter Wootton
    Keymaster

    The big difference between this tool and many other tools is that the metrics it optimises for have all been single variable tested to be a proven ranking factor.

  • #9124

    Peter Wootton
    Keymaster

    Top 3 in our agencies.. you have to choose your competitors and keyword variants properly.. also if you get stuck, put the top 3 into pop against each other and find what is missing.

    • #9125

      Peter Wootton
      Keymaster

      How do you choose your keyword variants properly? This is a space I’m exploring quite a bit nowadays. Trying to determine how Google sees content beyond TF-IDF and such.

  • #9126

    Peter Wootton
    Keymaster

    The reason POP works is that it finds what is already working for that particular keyword in the SERPS and provides the breadcrumbs to follow to match and slightly exceed the on-page of those ranking sites. It’s not a heuristic tool, it’s a discovery tool.

  • #9127

    Peter Wootton
    Keymaster

    You might try surferseo.com. I like the UI a lot better than Cora. I never used POP but maybe I’ll give it a test drive.

  • #9128

    Peter Wootton
    Keymaster

    For those that are interested, Kyle and his group added a new “Best Practices” screen. It was MUCH needed I think, as not everyone knows exactly how to approach the data.

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