I’d like to set up a performance based compensation model with one of my clients that is offering local services in the health industry. Right now am doing SEO, maybe Google Ads & Facebook Advertising later too. Any best practices, suggestions on how to chose the right KPI (turnover, contribution margin, etc.) and what % of that would be fair to charge? I always wanted to have such a model, but don’t really know how to set it up in a fair and easy to measure way. How do you do it? What are your thoughts about the topic? Thanks for your input in advance!