Nervous SEO Clients?

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This topic contains 15 replies, has 1 voice, and was last updated by   Colin Hodgson .

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  • #4245

    Ann Mawson
    Member

    Does anyone ever have issues with trying to on-board a client who just keeps asking questions, pushing back and then gives you emails like below:

    “Sorry, I just need some re-assurance that the money will be worth it.

    I think if you have a few clear case study examples of new businesses where you have boosted their rating significantly in 1 month to 2 that would be great.

    Then I can see clear evidence of past successful campaigns ”

    This is after I have done a number of hours dealing with late note phone calls, gone through what we were going to work on in a very detailed manner.

    Oh, also he knows so many people the he can refer to me….

  • #4246

    Benjamin Donner
    Member

    Personally I wouldn’t spend time and energy with him. I like to qualify the client and make sure he won’t cause stress. That’s kind of important.

    If you are really good, others will fight to get you. Don’t let his kind to pull you down.

    And I don’t believe a word about “all the people he knows…” They usually nowhere to be found when the time comes.

    But of course, you know you the best. Don’t listen to me. Do what you feel is right for you.

    • #4247

      Lynne Haskell
      Member

      Oh I agree with you 100% just frustrated that’s all. It’s even more frustrating when my company is new and he obviously is trying to milk it. Expectations were set at the start and now he has just gone completely crazy. I’m trying to find the nicest way possible to tell him this this won’t work.

    • #4248

      Peter Wootton
      Keymaster

      The best way to tell him that is “I don’t think this is a good fit for both”. The thing is at this point you are not qualifying him he is qualifying you and he’s not convinced.

    • #4249

      Neil Ludlow
      Member

      Could be. But if he is not convinced after “number of hours of late night phone calls”, then it is better to end the agony.

  • #4250

    Peter Wootton
    Keymaster

    That “referral” card has been dealt to me in the past. At the end none fulfilled. I did a good job for them. They did not come through on their promises. I do not fall for such anymore.

  • #4251

    Peter Wootton
    Keymaster

    Obviously they are not sure of your value and haven’t quite warmed up to you. Maybe doing some simple in person education on things they should be doing themselves would help put these issues at bay and let them warm up to you.

    • #4252

      Peter Wootton
      Keymaster

      I’ve spent 7 hours in total so far educating them in person over everything regarding new websites, SEO, expectations and case studies of our work.

    • #4253

      Peter Wootton
      Keymaster

      Ouch sounds like might not be the right client for you.

  • #4254

    Peter Wootton
    Keymaster

    Run, run and don’t look back!

  • #4255

    Peter Wootton
    Keymaster

    What type of business is it?

    • #4256

      Benjamin Donner
      Member

      Food Tours

  • #4257

    Neil Ludlow
    Member

    Perhaps the client has a high risk-aversion. If possible, you could propose him a “starter mini package” (with low effort for you & measurable short-term result for the client). Usually, when this type of client sees results, they become very loyal.

    • #4258

      Lynne Haskell
      Member

      I did with our $1000 for $200 as a taster for him to see the value

    • #4259

      Peter Wootton
      Keymaster

      You going to show him your $1,000 value for $200? You just showed you don’t value your own services.

      When I dropped prices (Back, way back in the days) it always like this “Well, let’s drop email marketing and your blog’s content. This will reduce your marketing plan by $400”

      I understand the importance of getting clients – But there is way better and easier way to get clients that are already spending.

      Another thing – These clients are expecting results in 1-2 month? This is not 2001 anymore.

      SEO today is not about simply doing SEO. It’s about building trust and authority in Google’s eyes. 1-2 m

  • #4260

    Colin Hodgson
    Member

    It will happen. Unfortunately, there are too many low quality agencies in the industry that have created negative experiences for clients. Case studies are a great way to help clients understand the quality of work you complete. Also, basic expectation setting is key in any business relationship. Make sure they fully understand the process and time it takes to do things the right way. Transparency is key.

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