Near Me – Searches

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This topic contains 3 replies, has 1 voice, and was last updated by   Neil Ludlow .

  • Author
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  • #4291

    Stephen Kelly
    Member

    How do you guys optimise for “near me” searches?

  • #4292

    Peter Wootton
    Keymaster

    Optimise a local landing page for a seed keyword, optimise GMB, build citations and perform a citation cleanup on any that are pre-existing. That usually does the trick. Consistency is key in terms of your NAP.

  • #4293

    Colin Hodgson
    Member

    Analyse the SERPs for the ‘near me’ terms you want to target. Review and audit the page one listings to develop the keyword, content, on-page SEO and off-page SEO strategies to outrank them.

    In most cases, about half of the results are going to be from niche authority websites (Yelp, Angieslist, HomeAdvisor, Avvo, RealSelf) as opposed to a single small business so if they’re trying to rank a specific businesses website for a near me search around a specific city (i.e. carpet cleaning company near me searched by someone in Forth Worth, Texas), you might be fighting against the “search intent” of that search query.

    This happens a lot with “best” searches were Google doesn’t show a single entity, but a list of them since the searcher is still weighing their options at that point.

  • #4294

    Neil Ludlow
    Member

    Local pages + content, optimised GMB and manage NAP appropriately. YEXT is a great product to manage NAP.

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