Low Volume Keywords

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This topic contains 5 replies, has 1 voice, and was last updated by   Debra Fuller .

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  • #5937

    William Souter
    Member

    How do you guys deal with low volume keywords? I happened to be in an industry where all my keywords are 1-10 volume according to AHREFS… I don’t want to generalise or saturate my keywords… Is that just the nature of my industry?

  • #5938

    Stella Reynolds
    Member

    Focus on the ones with the highest buyer intent and relevancy. Also Facebook Pixel Ad retargeting for any visitors who engaged with your site (didn’t bounce immediately) and Google Ads maybe useful as well as direct outreach to your clients market base. You could also build an email list of potential clients and do Facebook look-a-like audience marketing etc.

  • #5939

    Stella Reynolds
    Member

    Also worth looking into Search Console and seeing which keywords are pulling the most impressions in a 30 day window. Even though a Keyword has 10MSV you may be getting over 10 impressions per month. The ones with more impressions should be optimised so you rank higher and get a better % of the clicks.

    Also worth checking out your keywords in Google Trends and prioritise your keywords based on the time of year they each get the most attention.

    • #5940

      Debra Fuller
      Member

      Do you have any suggestions on figuring out impressions which ranked higher? Average ranking doesn’t help me much.

    • #5941

      Debra Fuller
      Member

      Average ranking for a URL doesn’t help (too many queries), but on the Query level it should be at least close enough to decide which ones are worth pursuing.

    • #5942

      Debra Fuller
      Member

      Some SEO’s spend too much time on GA & ignore the treasure trove that is Search Console.

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