How do you guys deal with low volume keywords? I happened to be in an industry where all my keywords are 1-10 volume according to AHREFS… I don’t want to generalise or saturate my keywords… Is that just the nature of my industry?
Focus on the ones with the highest buyer intent and relevancy. Also Facebook Pixel Ad retargeting for any visitors who engaged with your site (didn’t bounce immediately) and Google Ads maybe useful as well as direct outreach to your clients market base. You could also build an email list of potential clients and do Facebook look-a-like audience marketing etc.
Also worth looking into Search Console and seeing which keywords are pulling the most impressions in a 30 day window. Even though a Keyword has 10MSV you may be getting over 10 impressions per month. The ones with more impressions should be optimised so you rank higher and get a better % of the clicks.
Also worth checking out your keywords in Google Trends and prioritise your keywords based on the time of year they each get the most attention.