I use this to be the Authority / Moderator of information to my clients and prospects. If a client:
I call, email, sms, reach them and get them excited that we can now claim free material to promote our business with the backing and good graces of Google.
1. It establishes you as the holder of information
2. They appreciate the material
3. It opens up a great conversation
4. Deters them from entertaining other solicitors
5. There’s more added value that can be presented.
1. Call me back, I want to help you claim your free promotional kit compliments of google while they are still offering marketing collateral to promote your business. It’s all free.
2. Opens the door to a low pressure dialog about helping them with paid services while leading w tangible value – which is free.