Fielding SEO Questions

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This topic contains 12 replies, has 1 voice, and was last updated by   Mohammed Sarwar .

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  • #7140

    Michelle Thomas
    Member

    Which question do you field the most?

    Partnering with ad agencies, I hear, “How long would it take to SEO yada-yada site?”

    Seems to be a fundamental misunderstanding that SEO is static (or like an unnamed plugin ahem) that is one and done.

  • #7141

    Adediji Adu
    Member

    This is from someone that had absolutely no understanding about SEO at the beginning of this year and has spent a great deal of time trying to learn about it.

    You have to educate your clients. They are completely unaware of what you do, how you do it or what it’ll cost.

    Most cannot even ask the appropriate questions because they do not know what they don’t know.

    I’ve spent a great deal of time learning and am amazed what I still have no idea or understanding about.

    The terminology itself is baffling. You exist in a world we know nothing about.

    That’s the true starting point for you with most clients. I hope that helps. I didn’t really answer your question though.

    • #7142

      Ann Bentley
      Member

      Haha. Still great insight though! Thank you.

      Educating the client is a topic that comes up a LOT. It is something most companies want to do but end up not having the time for. Great reminder that it is equally as important.

      I’m actually surveying for blog post motivation. So I will rephrase my question to you – as someone beginning in SEO what knowledge did you find the most helpful? What did you learn about first? What are you looking to learn about now?

  • #7143

    Victor Clarke
    Member

    I’m an agency owner and it’s something that I struggle with. I am very honest and upfront with my clients about what SEO costs, the time investment and what I am currently working on. Unfortunately their is only so much time on both sides, agency and business owner alike. I am very big on educating people I work with, but there is a limit sometimes. Consider what you just learned about SEO, now 20X that experience in years spent not only learning but implementing SEO. We always do our best, but sometimes explaining everything is hard to do. It’s better to gain clients trust by delivering results and to set customers minds at ease.

  • #7144

    Peter Mellor
    Member

    I’m an agency owner and it’s something that I struggle with. I am very honest and upfront with my clients about what SEO costs, the time investment and what I am currently working on. Unfortunately their is only so much time on both sides, agency and business owner alike. I am very big on educating people I work with, but there is a limit sometimes. Consider what you just learned about SEO, now 20X that experience in years spent not only learning but implementing SEO. We always do our best, but sometimes explaining everything is hard to do. It’s better to gain clients trust by delivering results and to set customers minds at ease.

    • #7145

      Peter Mellor
      Member

      Explaining everything is hard to do but when you’ve done it so long it becomes second nature.

      I pretend I’m explaining something to my Mom.

    • #7146

      Stella Reynolds
      Member

      Might be a good practice. We create all we can for clients before they get to the sales table, Infographics, YouTube videos, Podcasts, SlideDecks and blog posts. Still willing to be an open book and answer any questions.

  • #7147

    Mark Bennett
    Member

    The first answer is very true, however, that also speaks to the particular clientele in that area. For example, we deal mostly with Fortune 500 and large eCommerce websites. So for them, they don’t ask that particular question, as they know that already and just need help with a streamlined approach to accomplish certain goals.

    That said, a big objection of ours is from small businesses and goes a little something like this, “Why does link building cost so much?”? (we’re a link building agency)

    • #7148

      William Yarwood
      Member

      That’s when I find creating marketing collateral around educating/vetting your customers comes in handy. Let’s them know the process and that they can expect to pay X amount of dollars for services.

    • #7149

      Peter Mellor
      Member

      I could write about the long term value of link building.

    • #7150

      Jared Barr
      Member

      I know a company that spent on £16.000 just on link building alone, it was for a Christmas campaign.

    • #7151

      Ann Bentley
      Member

      Marketing collateral is key. Without it you’ll be just another agency.

  • #7152

    Mohammed Sarwar
    Member

    Clients wants to know how we can fix an errors on their websites, they don’t care how many 404’s (page not found) they have, because they can see them in GSC but how to get rid of them. That’s what I learned working for client side.

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