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Any advice on how to win these golden spots?
Quality + relevant content. Be the authoritative source for the search query.
I had a legal client end up as featured snippet for a specific area of law. We just wrote solid content for it and submitted the page with the site. (It was part of a site redesign.)
Felt real good to brag about it, but aside from having great writing about a subject that few people write about, I have no idea how it happened.
I have found bullet-point lists have worked… Solid content… hoping that a stronger authority site doesn’t already have it.
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