Hi all, I look after a pretty big E-commerce client and in my quest for SEO nirvana I am always looking to tweak here and there… One thing I have noticed is that their mega menu headings are H2 header tags which obviously gets duplicated throughout their 10,000 indexed pages. These are headings like “SHOP BY CATEGORY” or “SHOP BY BRAND”.
I feel that the SEO value of these duplicated H2 tags is wasted, would you change these to normal text (formatted of course) or leave as is?
I am with Mike. H3 and h4 seem to pack more of a punch right now too. Remember it does not need to be your keyword I. Each. LSIs work and if done right you can rank for all of them cause the G bot then knows what the page is about. It makes sense to the visitor too and helps with conversions. Learn more is just lazy writing.