Categorisation – eCommerce Site.

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This topic contains 11 replies, has 1 voice, and was last updated by   Michael Mason .

  • Author
  • #4619

    Stephen Kelly

    Hi all, I look after a pretty big E-commerce client and in my quest for SEO nirvana I am always looking to tweak here and there… One thing I have noticed is that their mega menu headings are H2 header tags which obviously gets duplicated throughout their 10 000 indexed pages. These are headings like “SHOP BY CATEGORY” or “SHOP BY BRAND”.

    I feel that the SEO value of these duplicated H2 tags is wasted, would you change these to normal text (formatted of course) or leave as is?

  • #4620

    Stephen Hankinson

    Explain the folder structure and if you are using dynamic generated URL’s for sub cat and cat pages…

    • #4621

      William Yarwood

      There are three main levels in the folder structure, Home, browse and individual product pages. All URL’s are dynamically generated..

    • #4622

      Margaret Clifford

      like this: home/speakers/listing

    • #4623

      Siobhan Newman


    • #4624

      James Hubbard

      Leave it, not going to make a difference.

  • #4625

    Nicola Baillie

    Interesting… One person says change it and you say don’t change it…. That is SEO for you…

    • #4626

      Benjamin Donner

      Meh, test it and see… I don’t see it making a difference personally.

    • #4627

      Ian Johnson

      Will do.. thanks for the input..

  • #4628

    Ann Bentley

    Personally I would indeed swap them for CSS styled text. I personally really like to keep h1,2,3 tags for reinforcing page specific topical relevancy.

  • #4629

    Keith Simpson

    I am with you. H3 and h4 seem to pack more of a punch right now too. Remember it does not need to be your keyword I. Each. LSI’s work and if done right you can rank for all of them cause the G bot then knows what the page is about. It makes sense to the visitor too and helps with conversions. Learn more is just lazy writing.

  • #4630

    Michael Mason

    Yes, remove them for heading tags, put them in span in CSS.

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