Digital Marketing Blog
SEO
You’ve just finished your company’s website, or so you thought. You have all the pages just as you want them, with the right layout, text and graphics. All the links and navigation menus work, and the colors are so pleasing to the eye you never want to look away. Let’s assume you’ve selected WordPress as […]
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What is Gzip compression? Gzip is a method of compressing files (making them smaller) for faster network transfers. It is also a file format.Compression allows your web server to provide smaller file sizes which load faster for your website users.Enabling gzip compression is a standard practice. If you are not using it for some reason, […]
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Legacy SEO Assessment For HomeFocus Vital Statistics Domain: http://www.homefocus.co.uk/ Platform: Custom CMS Indexed Pages: 3,540 pages (ok) Google Pagerank: 0/10 (very poor) External Backlinks (Majestic SEO): 342 (low) Referring Domains (Majestic SEO): 5 (very poor) Social Shares: Very Low Observations Improve Page Rank & Authority This area is to be considered an absolute imperative. High […]
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Legacy SEO Assement For Pravins Vital Statistics Domain: http://www.pravins.co.uk/ Platform: Magneto Indexed Pages: 5,000 pages (room for improvement) Google Pagerank: 4/10 (strong) External Backlinks (Majestic SEO): 1,940 Social Shares: Low Observations URL Structure The URL structure is poor in a number of instances, and is particularly prevalent in the products categories. These issues can be […]
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Legacy SEO Assement Of Evolutia SEO Vital Statistics Domain: http://evolutiaseo.co.uk Platform: Static HTML site running WP Blog from Blog Subdirectory. Indexed Pages: 100 pages (room for improvement) Google Pagerank: 4/10 (strong) External Backlinks (Majestic SEO): Low Social Shares: Low Observations Mobile Optimisation: The site is currently not mobile optimised. Creation of Robots.txt In order to […]
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Removal of HTML Extensions Many of the urls onsite currently end with the extension .html. This is unnecessary and ultimately add excess junk to the URL structure. For optimal performance URLs should be clean, keyword rich and not contain any unnecessary characters. The removal of .html extensions is a simple yet highly important technical SEO […]
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Legacy SEO Assessment For All Stores Clothing Statistics & Current Positioning http://www.allstores-clothing.com/ Indexed Pages: 17700 (Strong) http://www.google.co.uk/#fp=5a2359cf96dc5f79&q=site:allstores-clothing.com Google PageRank: 4/10 (Strong) Partial Keyword Rich Domain (Strong) (on the basis of clothing related keywords) Weakness in terms of existing CMS platform (all substantial areas can be addressed and improved upon significantly) Backlink Portfolio (Strong – as […]
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Legacy SEO Assessment For The English Sofa Company The English Sofa Company Strip categories base or rename as appropriate (keyword rich) The URL structure is currently unclean in that sections have no keyword relevancy. Cache Validator Specification In order to enhance site loading speeds cache validators ought to be specified. Site speed is one of […]
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Legacy SEO Assessment For Alfresco Life http://www.alfrescolife.co.uk Indexed pages: 962 Google PageRank: 1 (low) Immediate Issues Resolve redirection issues (domain is going to http://www.alfrescolife.co.uk/index) Nofollow on External Links (Facebook, Google, Twitter etc.) Addition of Tel mark-up to contact number (improve usability for mobile users) Addition of extra meta keywords Optimise Coding (remove whitespace, unnecessary comments […]
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Removal of HTML Extensions Many of the URLs onsite currently end with the extension .html. This is unnecessary and ultimately add excess junk to the URL structure. For optimal performance URLs should be clean, keyword rich and not contain any unnecessary characters. The removal of .html extensions is a simple yet highly important technical SEO […]