What Is Copywriting
The rumours are true. A career as a freelance copywriter is a pretty cushy “job.” You can work at home, take naps in the middle of the day, vacation a lot, and get paid really well.
10 Crucial WordPress Plugin Development Tips
If you’re a WordPress developer and your looking to get into plugin development there are some important considerations when you’re releasing your plugin for public launch.
What Is An SEO Specialist?
A Search Engine Optimisation (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving site rankings within the search engines.
Google’s Update to SERPs
If you’re in the Paid Search game and haven’t heard about the recent changes to the search engine results pages (SERPs) then it’s time to wake up and smell the increased competition. Things just got a lot more challenging.
The Online Car Hire Digital Insight Report
Our report looks at the top 43 websites within the UK’s Car Hire market, examining in detail aspects such as: YOY visibility statistics – Understanding the winners and losers in the marketplace. Keyword Competitiveness – What are the niches that you could be missing?
5 AdWords Optimisation Checkpoints You May Be Missing
It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.
Bing Rolls Out Enhanced Sitelinks to Global Audiences
Bing’s initial pilot of Enhanced Site-links found that the feature was showing an average of a 27 percent increase in click-through rate for those advertisers using the service.
The 7 Habits of Highly Effective Search Marketers
In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true?
Should Your Company Outsource Work?
What if you could accomplish everything your business needs, at a fraction of the cost? Outsourcing promises cost cutting benefits, but what could be the trade-offs?
