Digital Marketing Blog

SEO Audits

Heating Happening of May 2019

17th May 2019no commentsUncategorised

This happened today. Meeting with Pete.

Copywriting

What Is Copywriting

17th November 2018no commentsUncategorised

The rumours are true. A career as a freelance copywriter is a pretty cushy “job.” You can work at home, take naps in the middle of the day, vacation a lot, and get paid really well.

WordPress

10 Crucial WordPress Plugin Development Tips

17th November 2018no commentsUncategorised

If you’re a WordPress developer and your looking to get into plugin development there are some important considerations when you’re releasing your plugin for public launch.

SEO Specialist

What Is An SEO Specialist?

29th October 2018no commentsSEO

A Search Engine Optimisation (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving site rankings within the search engines.

PPC Update

Google’s Update to SERPs

29th October 2018no commentsPPC

If you’re in the Paid Search game and haven’t heard about the recent changes to the search engine results pages (SERPs) then it’s time to wake up and smell the increased competition. Things just got a lot more challenging.

Car Hire Industry SEO

The Online Car Hire Digital Insight Report

29th October 2018no commentsSEO

Our report looks at the top 43 websites within the UK’s Car Hire market, examining in detail aspects such as: YOY visibility statistics – Understanding the winners and losers in the marketplace. Keyword Competitiveness – What are the niches that you could be missing?

AdWords Optimisation Checkpoints

5 AdWords Optimisation Checkpoints You May Be Missing

15th October 2018no commentsPPC

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

Bing Sitelinks

Bing Rolls Out Enhanced Sitelinks to Global Audiences

15th October 2018no commentsSEO

Bing’s initial pilot of Enhanced Site-links found that the feature was showing an average of a 27 percent increase in click-through rate for those advertisers using the service.

Search Marketing

The 7 Habits of Highly Effective Search Marketers

15th October 2018no commentsDigital Marketing SEO

In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true?

Should Your Company Outsource Work?

13th September 2018no commentsBusiness

What if you could accomplish everything your business needs, at a fraction of the cost? Outsourcing promises cost cutting benefits, but what could be the trade-offs?

SEO Assessment – The English Sofa Company

21st May 2017SEO

Legacy SEO Assessment For The English Sofa Company The English Sofa Company Strip categories base or rename as appropriate (keyword rich) The URL structure is currently unclean in that sections have no keyword relevancy. Cache Validator Specification In order to enhance site loading speeds cache validators ought to be specified. Site speed is one of

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Google’s Matt Cutts on SEO: A Retrospective (2011-2014)

15th February 2015SEO

We continue our look back at some of Cutts’ blog posts, videos, and thoughts to get a better understanding of where Google’s been, which in turn can be a great way to get a feel for where Google (and therefore SEO) is going next.

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Enterprise SEO

3 Challenges Faced by Enterprise SEOs in 2015

15th January 2015SEO

The challenges big businesses face in delivering results in organic search are becoming pretty consistent. The need to react is becoming increasingly important.

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Google: The Mobile Friendly Algorithm Has Fully Rolled Out

1st May 2015SEO

Google has confirmed with me that the mobile friendly algorithm is now fully rolled out to all data centres and fully in place.

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