Digital Marketing Blog

Copywriting

What Is Copywriting

17th November 2018no commentsUncategorised

The rumours are true. A career as a freelance copywriter is a pretty cushy “job.” You can work at home, take naps in the middle of the day, vacation a lot, and get paid really well.

WordPress

10 Crucial WordPress Plugin Development Tips

17th November 2018no commentsUncategorised

If you’re a WordPress developer and your looking to get into plugin development there are some important considerations when you’re releasing your plugin for public launch.

SEO Specialist

What Is An SEO Specialist?

29th October 2018no commentsSEO

A Search Engine Optimisation (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving site rankings within the search engines.

PPC Update

Google’s Update to SERPs

29th October 2018no commentsPPC

If you’re in the Paid Search game and haven’t heard about the recent changes to the search engine results pages (SERPs) then it’s time to wake up and smell the increased competition. Things just got a lot more challenging.

Car Hire Industry SEO

The Online Car Hire Digital Insight Report

29th October 2018no commentsSEO

Our report looks at the top 43 websites within the UK’s Car Hire market, examining in detail aspects such as: YOY visibility statistics – Understanding the winners and losers in the marketplace. Keyword Competitiveness – What are the niches that you could be missing?

AdWords Optimisation Checkpoints

5 AdWords Optimisation Checkpoints You May Be Missing

15th October 2018no commentsPPC

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

Bing Sitelinks

Bing Rolls Out Enhanced Sitelinks to Global Audiences

15th October 2018no commentsSEO

Bing’s initial pilot of Enhanced Site-links found that the feature was showing an average of a 27 percent increase in click-through rate for those advertisers using the service.

Search Marketing

The 7 Habits of Highly Effective Search Marketers

15th October 2018no commentsDigital Marketing SEO

In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true?

Should Your Company Outsource Work?

13th September 2018no commentsBusiness

What if you could accomplish everything your business needs, at a fraction of the cost? Outsourcing promises cost cutting benefits, but what could be the trade-offs?

SEO Tools Compared

Ahrefs vs Majestic SEO: Why Ahrefs Is Much Better

11th September 2018no commentsSEO

If you don’t have time to read this post just cancel your Majestic SEO subscription immediately and take out the Ahrefs trial without hesitation. Way back in 2013, I conducted an in-depth experiment to see which tool was the best back-link checker. To make a long story short, Ahrefs was the clear winner.

Keyword Ranking

Search Engine Optimisation: Keyword Rank Progress

20th February 2014SEO

Just checking in to post a quick update on my Search Engine Optimisation (SEO) Keyword Performance for the website you are viewing now. As you quite likely know; I’ve been using the online Positionly SEO software to monitor how well my website is performing in Search Engines like Google, and I hope that by posting occasional updates

Read More

Why Is Organic Content So Important?

3rd May 2018SEO

Content has always played a huge roll on search engine optimisation, and it can become the make or break point for websites. Yet there is not for sure tactic or strategy that will work 100% of the time. This is why it is so important to know what truly creates a relevant article that will allow for higher ranking on search.

Read More

Does Your Business Need A Digital Agency?

20th April 2018Digital Marketing

The topic of in-house vs agency has long been disputed, with everyone having their own opinion on whether digital marketing should be carried out in-house; by a dedicated team (or person) or whether the services of an outside agency should be retained.

Read More

Appointment Setting

The Appointment Setters Bible

13th May 2018Business

Designed for those of you who want to find out how to be a successful appointment setter- whether you have just been offered a new job in the role yourself, are a manager responsible for managing a appointment generation team or even perhaps just compelled towards the subject.

Read More