Digital Marketing Blog

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Uncategorised

The topic of in-house vs agency has long been disputed, with everyone having their own opinion on whether digital marketing should be carried out in-house; by a dedicated team (or person) or whether the services of an outside agency should be retained. Let’s face it digital marketing isn’t easy, and in order to succeed in digital

by Peter Wootton
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SEO

When I started working in SEO, I had never done a SEO audit. I understood the principles of what a SEO audit was but I never got the opportunity to do one myself. My first SEO Audit was a long and tedious process as I had to get to grips with all the tools available

by Peter Wootton
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“The best way to persuade people is with your ears – by listening to them.” – Dean Rusk, Former U.S. Secretary of State” In a world where we are constantly presented with a thousand different ways of doing something, a thousand different types of equipment and a million other choices it can be hard to

by Peter Wootton
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PPC

Google recently announced plans to introduce Enhanced Campaigns to all AdWords users, beginning voluntarily, but becoming compulsory by June 2013.  Now, I don’t know about you, but when I see the word ‘enhanced’, I assume that this can only be a good thing.  Taking a brief glance at my trusty thesaurus reveals that enhanced can

by Peter Wootton
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PPC

There is no doubt about it; PPC can be a confusing business.  When faced with endless tables and graphs of data, campaigns that are spending thousands a day, and a list of ads which run for pages, it is no wonder that many people can be reluctant to continue optimising their campaign once it is

by Peter Wootton
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SEO

Marketing has traditionally involved reaching out to potential customers with an advert. It is heavily dependent on catching a potential customer’s eye and then convincing them to purchase your service or product. Whether its newspaper ads, radio and TV or flyers, offline marketing efforts follow a “hit and hope” strategy, getting the ad in front

by Peter Wootton
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Uncategorised

Although my job involves writing for a number of different websites and companies, one of the most important parts of my role is to directly interface with clients on a personal basis, and this generally comes in the form of blogging. Now many people aren’t sure what blogging actually is or even how to do

by Peter Wootton
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Uncategorised

Almost two years ago Matt Cutts released a Google Webmaster video discussing the impact of social signals on organic SEO results, confirming that social signals do affect keyword rankings to a certain degree. The initial reaction to this news was a scramble to social networks by internet marketers and agencies, claiming as many social media

by Peter Wootton
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SEO

The more I venture in to the world of internet marketing the more I realise the amount of companies that are still not being provided with the service that they deserve.  The idea of ranking a website in search engines alone is old news with many companies being sold the service without realising what is

by Peter Wootton
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Uncategorised

This has got to be one of my favorite parts of working on the web – measuring online brand presence, monitoring search engine success and seeing how well your site is actually performing. After all, you want to be sure that site of yours that you’ve invested a lot of time and money into is

by Peter Wootton

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