Digital Marketing Blog

5 AdWords Optimisation Checkpoints You May Be Missing
Uncategorised

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation. Here are a few AdWords optimisation checkpoints you should

by Peter Wootton
Bing Rolls Out Enhanced Sitelinks to Global Audiences
Uncategorised

Last September Bing released Enhanced Site-links for search engine advertisers in the United States. Now, Enhanced Site-links has been rolled out to Bing Ads customers in all markets, worldwide. Bing’s initial pilot of Enhanced Site-links found that the feature was showing an average of a 27 percent increase in click-through rate (CTR) for those advertisers using the

by Peter Wootton
Business

What if you could accomplish everything your business needs, at a fraction of the cost? Outsourcing promises cost cutting benefits, but what could be the trade-offs? Hiring a contractor or outsourcing means that you’re hiring someone from outside of your company to perform work. Outsourcing can allow businesses to watch their budgets but also reap the benefits

by Peter Wootton
Ahrefs vs Majestic SEO: Why Ahrefs Is Much Better
SEO

HUGE UPDATE FOR 2018! If you don’t have time to read this post just cancel your Majestic SEO subscription immediately and take out the Ahrefs trial without hesitation. Way back in 2013, I conducted an in-depth experiment to see which tool was the best back-link checker. To make a long story short, Ahrefs was the

by Peter Wootton
SEO For Dummies
SEO
by Peter Wootton
Appointment Setting
Business

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by Peter Wootton
SEO

Content has always played a huge roll on search engine optimization, and it can become the make or break point for websites. Yet there is not for sure tactic or strategy that will work 100% of the time. This is why it is so important to know what truly creates a relevant article that will

by Peter Wootton
Digital Marketing

The topic of in-house vs agency has long been disputed, with everyone having their own opinion on whether digital marketing should be carried out in-house; by a dedicated team (or person) or whether the services of an outside agency should be retained. Let’s face it digital marketing isn’t easy, and in order to succeed in digital

by Peter Wootton
Basic Guide To SEO Audits
SEO

When I started working in SEO, I had never done a SEO audit. I understood the principles of what a SEO audit was but I never got the opportunity to do one myself. My first SEO Audit was a long and tedious process as I had to get to grips with all the tools available

by Peter Wootton
Uncategorised

“The best way to persuade people is with your ears – by listening to them.” – Dean Rusk, Former U.S. Secretary of State” In a world where we are constantly presented with a thousand different ways of doing something, a thousand different types of equipment and a million other choices it can be hard to

by Peter Wootton

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