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Freelance SEO Consultant & Digital Marketing Expert
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About Me Peter Wootton

I'm an acclaimed freelance SEO consultant with over 10 years experience ranking websites competitively.

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Need help with your SEO or digital marketing, contact me today and I'll be happy to help.

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Learning From Your Users
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Learning From Your Users

In this, the second of a six-part column we look at the best way of learning from your users and their needs. You know that Friday afternoon feeling, when the To do’ list has been completed (or moved to Monday) but there are still a couple of hours left in the day? Do you get

by Peter Wootton | 18th November 2019
A World Away From All Your Digital Tech
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A World Away From All Your Digital Tech

In this fast-moving world where we constantly have a connection to our favourite piece of digital tech maybe our phone, tablet or games console. The flat-screen TV mounted on the wall at home bombarding you with broadcasting gems of today and the radio always on in the car. As a tech addict myself it is

by Peter Wootton | 18th November 2019
The Internet Is Talking About You Behind Your Back
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The Internet Is Talking About You Behind Your Back

Web 2.0 has turned the internet into a giant virtual playground where the choice is to fit-in or fall-out. Thanks to social networking sites, your brand, products, and services are up for round-the-clock criticism and review. And while it’s tempting to dismiss as a passing trend, 200 million active users on Facebook, 90 million unique

by Peter Wootton | 18th November 2019
What do you do when you see someone sleeping rough?
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What do you do when you see someone sleeping rough?

If you’re anything like me, you probably walk on by feeling somewhat useless, with no real understanding of what you could do about it, or where you could turn if it ever happened to you. Launched in December 2012, Streetlink, the initiative from Homeless Link and Broadway aims to change this. Building on the successful No Second Night Out project launched

by Peter Wootton | 18th November 2019
I Want It All! Working With Complex Organisations
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I Want It All! Working With Complex Organisations

If they ever make a rock opera about developing new websites, consultants like me would bounce in, a la the Spice Girls, asking: So tell me what you want, what you really really want? And our clients would respond in Queen-esque falsetto: I want it all…and I want it now! Admittedly, real life is less theatrical than

by Peter Wootton | 18th November 2019
Understanding Hosting Phrases And Acronyms: Jargon Buster
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Understanding Hosting Phrases And Acronyms: Jargon Buster

I know that for the vast majority of people, the words, phrases and acronym’s I churn out on a daily basis sound altogether foreign – partly due to the fact I’m Glaswegian of course – but for the most part, it’s down to the fact I manage Precedent’s hosting and infrastructure support! When I tell

by Peter Wootton | 18th November 2019
Why Is Narrative An Important Aspect Of Your Content?
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Why Is Narrative An Important Aspect Of Your Content?

I’ve been doing some reading this last couple of weeks, and I’ve spotted a theme, trend or pattern – whatever you want to call it. As content continues to hold a high level of importance in the growing digital age, it needs to adapt to the demands of everyday life. That means it’s not just

by Peter Wootton | 17th November 2019
Top Tips For Social Success
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Top Tips For Social Success

Do you yearn for success with social media? Are you trying to figure out where your plan or campaign is falling short? You might have some amazing, wonderful content that’s already out there and ready for people to see but nothing is happening with it. Why? There are a couple of things that you may

by Peter Wootton | 17th November 2019
Making The Most Out Of Google Analytics
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Making The Most Out Of Google Analytics

KPI, ROI, CRO? Chances are that if you’re currently working within the digital marketing industry, or you’ve had anything to do with the industry in the last five years these buzzwords have always been at the forefront of your mind when delivering clients’ campaigns. Not all clients are the same and whether it’s an e-commerce

by Peter Wootton | 17th November 2019
The Importance Of A/B Ad Testing
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The Importance Of A/B Ad Testing

Whenever I’m asked what it is I do for a living I usually say “In simple terms, I write the ads on Google”. After all, that’s essentially what working in PPC comes down to – ads. These beautifully crafted, four-line adverts whose main purpose is to grab the attention of the Googler and entice them

by Peter Wootton | 17th November 2019
Five Quick Ways To Optimise Your AdWords Campaigns
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Five Quick Ways To Optimise Your AdWords Campaigns

Data, data and more data. For AdWords professionals such as myself, Google provides seemingly endless ways in which campaign performance can be analysed. From click-through and conversion rates to search terms and quality scores, huge amounts of information is made available. All of which offers many potential opportunities for improving account performance. The downside of

by Peter Wootton | 17th November 2019
SEO Myths
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SEO Myths Busting – What Is Useless In SEO

Search engine optimisation has passed many stages: “naive” search, Wild West-like backlinks spamming, content is king kind of thing, and now it’s all about user-friendly sites. Most clients don’t really understand what it takes to get a lot of traffic from search, Google algorithms work, what has changed in recent years, why all those terrible

by Peter Wootton | 27th August 2019
Copywriting
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What Is Copywriting

The rumours are true. A career as a freelance copywriter is a pretty cushy “job.” You can work at home, take naps in the middle of the day, vacation a lot, and get paid really well.

by Peter Wootton | 17th November 2018
WordPress
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10 Crucial WordPress Plugin Development Tips

If you’re a WordPress developer and your looking to get into plugin development there are some important considerations when you’re releasing your plugin for public launch.

by Peter Wootton | 17th November 2018
SEO Specialist
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What Is An SEO Specialist?

A Search Engine Optimisation (SEO) Specialist analyses, reviews and implements changes to websites so they are optimised for search engines. This means maximising the traffic to a site by improving site rankings within the search engines.

by Peter Wootton | 29th October 2018
PPC Update
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Google’s Update to SERPs

If you’re in the Paid Search game and haven’t heard about the recent changes to the search engine results pages (SERPs) then it’s time to wake up and smell the increased competition. Things just got a lot more challenging.

by Peter Wootton | 29th October 2018
Car Hire Industry SEO
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The Online Car Hire Digital Insight Report

Our report looks at the top 43 websites within the UK’s Car Hire market, examining in detail aspects such as: YOY visibility statistics – Understanding the winners and losers in the marketplace. Keyword Competitiveness – What are the niches that you could be missing?

by Peter Wootton | 29th October 2018
AdWords Optimisation Checkpoints
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5 AdWords Optimisation Checkpoints You May Be Missing

It’s always good to revisit an account and check in on important components such as budgets, settings, and goals. Some of these are not so obvious because they tend to be buried in the account or set up at an earlier in time with account creation.

by Peter Wootton | 15th October 2018
Bing Sitelinks
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Bing Rolls Out Enhanced Sitelinks to Global Audiences

Bing’s initial pilot of Enhanced Site-links found that the feature was showing an average of a 27 percent increase in click-through rate for those advertisers using the service.

by Peter Wootton | 15th October 2018
Search Marketing
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The 7 Habits of Highly Effective Search Marketers

In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true?

by Peter Wootton | 15th October 2018
Outsource & Hiring
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Should Your Company Outsource Work?

What if you could accomplish everything your business needs, at a fraction of the cost? Outsourcing promises cost cutting benefits, but what could be the trade-offs?

by Peter Wootton | 13th September 2018
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About Me
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Peter Wootton is a highly experienced technical SEO consultant who's working in the SEO industry for over a decade.

He has a great comprehensive understanding of all aspects of SEO including but not limited to: Keyword Research, Technical SEO, Outreach, Link Building, Automation & more.

He's also been featured in Grow Traffics Leading SEOs In The UK (2018).

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  • Learning From Your Users
    Learning From Your Users 18th November 2019
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About Wootton SEO

Peter Wootton is a Manchester based SEO Consultant who has been doing SEO over a decade.

He has extensive knowledge in all aspects of SEO and has built up a wealth of experience in not only SEO but a range of digital marketing services including: Reputation Management, Web Development, Social Media Marketing & Pay Per Click Advertising.

Latest SEO News
  • 16 ways you can improve traffic conversions on your site
    16 ways you can impr... 25th Feb 2021 | by Peter Wootton
  • A Guide to Combining Colours & Colour Schemes For Great Web Design
    A Guide to Combining... 25th Feb 2021 | by Peter Wootton
  • Responsive Design Is a Way Forward, Not for Everyone Though
    Responsive Design Is... 25th Feb 2021 | by Peter Wootton
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