Digital Marketing Blog

The Appointment Setters Bible
Uncategorised

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except with the prior written permission of the Author Requests to the Author for permission should be addressed to: Business DataSolutions 25 Brentbridge Road, Fallowfield, Manchester,

by Peter Wootton
Why Is Organic Content So Important?
Uncategorised

Content has always played a huge roll on search engine optimization, and it can become the make or break point for websites. Yet there is not for sure tactic or strategy that will work 100% of the time. This is why it is so important to know what truly creates a relevant article that will

by Peter Wootton
Uncategorised

The topic of in-house vs agency has long been disputed, with everyone having their own opinion on whether digital marketing should be carried out in-house; by a dedicated team (or person) or whether the services of an outside agency should be retained. Let’s face it digital marketing isn’t easy, and in order to succeed in digital

by Peter Wootton
Basic Guide To SEO Audits
SEO

When I started working in SEO, I had never done a SEO audit. I understood the principles of what a SEO audit was but I never got the opportunity to do one myself. My first SEO Audit was a long and tedious process as I had to get to grips with all the tools available

by Peter Wootton
Uncategorised

“The best way to persuade people is with your ears – by listening to them.” – Dean Rusk, Former U.S. Secretary of State” In a world where we are constantly presented with a thousand different ways of doing something, a thousand different types of equipment and a million other choices it can be hard to

by Peter Wootton
Google’s Enhanced Campaigns – Are They Really Enhanced?
PPC

Google recently announced plans to introduce Enhanced Campaigns to all AdWords users, beginning voluntarily, but becoming compulsory by June 2013.  Now, I don’t know about you, but when I see the word ‘enhanced’, I assume that this can only be a good thing.  Taking a brief glance at my trusty thesaurus reveals that enhanced can

by Peter Wootton
The Importance of Seasonality For PPC
PPC

There is no doubt about it; PPC can be a confusing business.  When faced with endless tables and graphs of data, campaigns that are spending thousands a day, and a list of ads which run for pages, it is no wonder that many people can be reluctant to continue optimising their campaign once it is

by Peter Wootton
What Is SEO?
SEO

Marketing has traditionally involved reaching out to potential customers with an advert. It is heavily dependent on catching a potential customer’s eye and then convincing them to purchase your service or product. Whether its newspaper ads, radio and TV or flyers, offline marketing efforts follow a “hit and hope” strategy, getting the ad in front

by Peter Wootton
How To Start Blogging
Uncategorised

Although my job involves writing for a number of different websites and companies, one of the most important parts of my role is to directly interface with clients on a personal basis, and this generally comes in the form of blogging. Now many people aren’t sure what blogging actually is or even how to do

by Peter Wootton
Uncategorised

Almost two years ago Matt Cutts released a Google Webmaster video discussing the impact of social signals on organic SEO results, confirming that social signals do affect keyword rankings to a certain degree. The initial reaction to this news was a scramble to social networks by internet marketers and agencies, claiming as many social media

by Peter Wootton

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