Last September Bing released Enhanced Site-links for search engine advertisers in the United States. Now, Enhanced Site-links has been rolled out to Bing Ads customers in all markets, worldwide.
Bing’s initial pilot of Enhanced Site-links found that the feature was showing an average of a 27 percent increase in click-through rate (CTR) for those advertisers using the service.
What Is an Enhanced Site-link?
Bing’s Enhanced Site-link allows advertisers to “add two lines of customisable, descriptive text to your Site-link Extension.”
Why Use Enhanced Site-links?
The addition of Enhanced Site-links enables advertisers to provide their potential customers with additional details about their products/services and has been shown to improve CTRs.
Is There Any Guarantee?
Even if your ad is eligible, Enhanced Site-links are not guaranteed. The deciding factors include relevance of ad, relevance of the included Enhanced Site-links, space available on the SERP page, and the user location.
Following Best Practices
According to Bing, “Only high-quality ads serving in the top position in the ad block above the algorithm results with trigger Enhanced Site-links.” This means that Enhanced Site-links efforts should be focused on your top-performing campaigns.
Your Site-links should be no more than 25 characters in order to be eligible. If your Site-links are more than 25 characters you must first shorten the Site-link and then add your description text.
How to Add Enhanced Site-links
Bing provides step-by-step instructions for adding Enhanced Site-links in a previous blog post titled “Create Richer Ad Experiences With Enhanced Sitelinks.”
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Explore PhotographyLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.
All author postsLorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum text...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum text...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum text...
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum text...
- Herman Miller Reply17 july 2017, 6:05 pm
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.
- Alexander Harvard Reply17 july 2017, 6:05 pm
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.
- Jennifer Freeman Reply17 july 2017, 6:05 pm
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.