Wootton SEO
  • Home
  • About
  • Services
    • SEO
    • Web Design
    • Social Media
    • Paid Search
    • Content Writing
    • Online Reputation
  • Case Studies
  • Resources
    • SEO News & Blog
    • Tutorials
    • Code Snippets
  • Contact

Bing Rolls Out Enhanced Sitelinks to Global Audiences

25 April 2017 | by Peter Wootton | Design, Branding
  • Home
  • Blog
  • Bing Rolls Out Enhanced Sitelinks to Global Audiences
Advertisement Artistry Blog Conceptual
  • 300

Last September Bing released Enhanced Site-links for search engine advertisers in the United States. Now, Enhanced Site-links has been rolled out to Bing Ads customers in all markets, worldwide.

Bing’s initial pilot of Enhanced Site-links found that the feature was showing an average of a 27 percent increase in click-through rate (CTR) for those advertisers using the service.

What Is an Enhanced Site-link?

Bing’s Enhanced Site-link allows advertisers to “add two lines of customisable, descriptive text to your Site-link Extension.”

Why Use Enhanced Site-links?

The addition of Enhanced Site-links enables advertisers to provide their potential customers with additional details about their products/services and has been shown to improve CTRs.

Is There Any Guarantee?

Even if your ad is eligible, Enhanced Site-links are not guaranteed. The deciding factors include relevance of ad, relevance of the included Enhanced Site-links, space available on the SERP page, and the user location.

Following Best Practices

According to Bing, “Only high-quality ads serving in the top position in the ad block above the algorithm  results with trigger Enhanced Site-links.” This means that Enhanced Site-links efforts should be focused on your top-performing campaigns.

Your Site-links should be no more than 25 characters in order to be eligible. If your Site-links are more than 25 characters you must first shorten the Site-link and then add your description text.

How to Add Enhanced Site-links

Bing provides step-by-step instructions for adding Enhanced Site-links in a previous blog post titled “Create Richer Ad Experiences With Enhanced Sitelinks.”

About restaurants Photography
Taking an image, freezing a moment, reveals how rich reality truly

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Explore Photography
Peter Wootton

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.

All author posts
Related Posts
17 july 2017 | by Peter Wootton Bing Rolls Out Enhanced Sitelinks to Global Audiences

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum text...

03 July 2017 | by Peter Wootton Bing Rolls Out Enhanced Sitelinks to Global Audiences

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum text...

22 June 2017 | by Peter Wootton Bing Rolls Out Enhanced Sitelinks to Global Audiences

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum text...

02 June 2017 | by Peter Wootton Bing Rolls Out Enhanced Sitelinks to Global Audiences

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum text...

10 Comments
  • Herman Miller Reply
    17 july 2017, 6:05 pm

    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.

    • Alexander Harvard Reply
      17 july 2017, 6:05 pm

      Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.

  • Jennifer Freeman Reply
    17 july 2017, 6:05 pm

    Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries.

Write A Comments
Search
About Me
Google Panda Friendly SEO

Peter Wootton is a highly experienced technical SEO consultant who's working in the SEO industry for over a decade.

He has a great comprehensive understanding of all aspects of SEO including but not limited to: Keyword Research, Technical SEO, Outreach, Link Building, Automation & more.

He's also been featured in Grow Traffics Leading SEOs In The UK (2018).

About Author
Follow Us
Categories
  • Business 2
  • Digital Marketing 3
  • PPC 5
  • SEO 38
  • Uncategorised 17
  • Web Design 12
The future belongs to those who believe in the beauty of their dreams. Explore Portfolio
Popular post
  • 16 ways you can improve traffic conversions on your site
    16 ways you can improve traffic conversions on your site 25th February 2021
  • A Guide to Combining Colours & Colour Schemes For Great Web Design
    A Guide to Combining Colours & Colour Schemes For Great Web Design 25th February 2021
  • Responsive Design Is a Way Forward, Not for Everyone Though
    Responsive Design Is a Way Forward, Not for Everyone Though 25th February 2021
  • Learning From Your Users
    Learning From Your Users 18th November 2019
tags cloud
AdWordsAhrefsAppleBingBloggingCanonicalisationeCommerceFreelanceGoogleGzipiOSjQueryKeywordsLoading Time OptimisationMajestic SEOMatt CuttsPenguinRedirectsSculptSecuritySEOSitelinksSSLSteve JobsWordPress
Archive
  • February 2021 (3)
  • November 2019 (11)
  • August 2019 (1)
  • November 2018 (2)
  • October 2018 (6)
  • September 2018 (3)
  • May 2018 (2)
  • April 2018 (17)
  • October 2017 (1)
  • June 2017 (2)
  • May 2017 (11)
  • June 2016 (1)
  • October 2015 (4)
  • May 2015 (1)
  • February 2015 (1)
  • January 2015 (5)
  • February 2014 (1)
  • May 2013 (1)
  • February 2013 (1)
  • April 2012 (1)
Newsletter
Manchester Based SEO Consultants
On Social Networks
About Wootton SEO

Peter Wootton is a Manchester based SEO Consultant who has been doing SEO over a decade.

He has extensive knowledge in all aspects of SEO and has built up a wealth of experience in not only SEO but a range of digital marketing services including: Reputation Management, Web Development, Social Media Marketing & Pay Per Click Advertising.

Latest SEO News
  • 16 ways you can improve traffic conversions on your site
    16 ways you can impr... 25th Feb 2021 | by Peter Wootton
  • A Guide to Combining Colours & Colour Schemes For Great Web Design
    A Guide to Combining... 25th Feb 2021 | by Peter Wootton
  • Responsive Design Is a Way Forward, Not for Everyone Though
    Responsive Design Is... 25th Feb 2021 | by Peter Wootton
Subscribe To Our Newsletter

Do you want to learn fresh, new marketing tactics that actually work?

Just enter your email address below to subscribe to my newsletter.

Follow Our Instagram
    WOOTTON SEO IS RATED 5 OUT OF 5 BASED ON 10 REVIEWS.
    © 2019 WOOTTON SEO | SEO MANCHESTER