Peter Wootton

Head Of Technical

• Responsible for ensuring all clients websites ahered to the highest standards of Technical SEO.
• Typical activites including compiling sophisticated technical audits and resolving technical issues ranging from low CWV scores to severe canonicalisation issue
• Spearheaded the agencies inhouse SEO strategy - resulting in additional exposure for the Embryo brand.
• Single handedly perfected the Core Web Vitals and Technical Health Scores of the Embryo website.
• Trained an inexperienced SEO executive to become a competent Technical SEO.
• Upsold a number of clients from one-off projects or small retainers to sizable monthly retainers.
• Responsible for the technical performance of over 50 clients - with a retainer value in excess of over £150k per month.
• Led the internationalisation process for a number of client brands.
• Touted as one of the top SEO's in the country.

Senior SEO Manager (Acting Head of SEO)

• Responsible for the link building, content and technical SEO strategies of all the agenices clients.
• Directly reponsible for client retainers in excess of £1 million per annum.
• Cemented OYS's organic position as #1 for "SEO Bolton".
• Perfected numerous client's technical health scores.
• Heavily involved in the recruitment of new team members and directly responsible for the management of three executives.

SEO Manager

• Doubled Site Traffic within 6 months - in excess of an additional 11,000 targetted organic visitors per month.
• Positioned the site in top 10 nationally for "Bathroom Suites", "Bathrooms" and "Bathroom".
• Acquired a perfect 100% health score on Ahrefs Site Auditor (Magento 1.9).
• Responsible for driving traffic across a multi-channel eCommerce offering.
• Managed Social Media, Web Development, Copywriting And CRO functions to ensure adherence to SEO best practices.
• Pioneered an innovative AI-driven content creation solution as a means of resolving cross channel product duplication issues impacting over 10000 SKU's - saving upwards of £400,000 worth of content creation.
• Developed a scalable methodology for acquiring high-profile backlinks including those from numerous Universities, Councils and Local Authorities.

Freelance SEO Consultant

• I've personally ranked 100,000's of competitive keywords in a vast number and extensive range of industries.
• Ranked #1 on Google For "SEO Consultant".
• Ranked #1 in 2013 on Google Organic SERPs for "SEO" based on localisation factors & also #1 nationally for "SEO Manchester". (2014-2018)
• Achieved more than 200000+ targeted views on peterwoottonseo.com
• Competent in all aspects of SEO - including but not limited to Keyword Analysis, Website Audits, Link Disavowal, Loading Time Optimisation, Structured Data, Accelerated Mobile Pages, Voice Search, Link Building, Online Reputation Management, Crawls etc.
• Pioneered a sophisticated approach for organic traffic generation that both acquires and utilises an extensive number of targeted long tail keywords through the mass creation of unique content, user-facing & geo-targeted landing pages.
• Working in a freelance capacity I was also employed as Head of Search for Puddle Digital based in Keighley, Yorkshire. I was responsible for handling and managing the accounts of all their SEO & PPC clients. This role also involved closely managing their in-house web developers in order to ensure projects were successful and in an expedient fashion. Developed expertise in scaling up and resolving speed issues for large scale WordPress sites.
• This includes implementing solutions to speed issues via modifcations to htaccess, tweaks to cPanel & the implementation of caching applications (amongst other techniques).
• Rescued a number of new clients from manual Google penalties after their previous SEO companies utilised poor and ineffective backlinking strategies.

Technical SEO Consultant

• Handled the analysis, strategy and implementation of all aspects of SEO for Evolutia's clients.
• I was solely responsible for managing 30+ client projects worth to the company in excess of £30k monthly turnover.
• Managed a team of 4 content writers and 2 junior SEO executives.
• Clients included: Manchester Metropolitan Student Union, ShadeStation, Peter Cox and more.
• Solid improvements in Organic Performance, month on month.
• ShadeStation saw a £30,000 increase in sales revenue month on month.

Manchester Metropolitan University

GPA: 2.2

New College Telford

Business Studies
Economics
Law
Politics