From structured data to latent semantic indexing I've got it covered.
SEO Consultant
Freelance SEO Consultant & Digital Marketing Expert I'm a leading SEO Consultant based in Manchester.
For over 10 years I've been providing high quality freelance digital marketing services to companies across the entire UK; and I've got really good at it too.
Search
Paid Search
Social Media
Design
Organic Search (SEO)
From my headquarters in Manchester, I provide some of the most technically pro-active, innovative & effective SEO services on the market today.
Paid Search (PPC)
I devise cost effective, highly targetted Pay Per Click campaigns that deliver instant results via Paid Search and Google AdWords.
Social Media (SMM)
Social Media can be a great way to connect with your audience. I can create compelling social adverting campaigns as well as manage your brand.
Web Design
I use robust, standards compliant & SEO friendly coding to build beautiful, feature packed websites that engage and convert your visitors.
I frequently achieve perfect health scores of 100% on Ahrefs Site Audits.
I use compelling, relevant & unique content in order to rank sites.
I avoid conflicts of interest: only one client per industry.
Backlink Analysis & Removal
To build the authority of your site you need links going into and out of it. Some of these add to your site's authority, some take away from it. I can analyse which are good for your site and which aren't, as well as build new healthy links for your site.
Link Analysis & Removal
We will analyse your backlink profile, identify and remove any links which may pose a detrimental affect on your's site SEO and performance.
Google Penalty Removal
Google's algorithm or Googles employees will crawl your website looking for things that they don't like, and they will penalise you for those. I have the technology and expertise to do this for you to remove any Google penalties that you have incurred.
Google Penalty Removal
Have you seen a massive drop in website? Is it hurting your business? Chances may be that you've been hit by a manual action or algorithmic Google Penalty. If that's the case don't worry, I can help...
Over the years I have successfully removed sitewide penalties for a number of clients in a range of sectors; I've even saved a number of sites hard hit by the Google Penguin & Google Panda algorithms.
Find out more about my Google Penalty Removal service.
Link Building
To improve the authority of your website, you will need to build relevant links from other websites related to your industry in a way that appears organic for Google, so as to avoid penalties. I focus on competitor emulation to ensure you avoid those.
Link Building Service
The SEO scene is constantly evolving and in order to stay on top of the game it's vital that you utilise both safe and effective strategies to improve your rankings.
With the growth and advancement of Google Hummingbird, my primary approach is all about a focus on the use of compelling, relevant & unique content in order to rank sites.
SEO Copywriting
I can build SEO focussed content for your website that focusses on keywords to improve the relevancy of your website for your chosen field. By being keyword rich and relevant it will increase your rankings and drive traffic to your website.
SEO Copywriting
In the Land of Search "Content Is King", Not only that; but Google considers sparse or thin content undeserving of top positions on Search Results.
We can arrange for the creation of high quality, engaging and seo friendly copy - the type of copy that delivers your message in an effective manner, whilst also providing all of the benefits that high quality copy brings to SEO.
So let's get creating SEO friendly copy that both inspires and engages your target audience together.
Loading Time Optimisation
Fast loading times for your website will improve user experience, boost sales and improve your standing with Google. I can make sure your site loads and operates quickly on both computers and mobile devices ensuring a great user experience and better rankings.
Website Speed Optimisation
In terms of website performance - Loading Times are important; In that not only does Google favour fast loading websites over slower ones; but statistics show that user drop-off rates increase proportional to your website's overall loading time.
Accordingly enhancing site loading times is now considered an integral aspect of developing your website's performance; both in terms of a SEO & Usability perspective.
A slow site is bad for both usability and SEO; but we can implement highly sophisticated server and client side modifications to your site that can dramatically improve site loading times and ultimately your site perform better in terms of SEO as well.
As a result we've developed a comprehensive loading time optimisation service - specially developed to get your site loading lightening fast.
For an indication as to what we can do for your site; just take a look at what we've acheived with this site:
Pingdom Tools: 99/100 (A) Google PageSpeed Score: 99%Ultimately; these scores mean that this site loads in less than 2.5 seconds for 1st time visitors in most countries in the world; and a blazingly quick 933.0 ms for repeat visitors based in the UK.
N.B. In the interest of giving kudos where kudos is due; part of the reason our site loads so quickly is because we use high quality web hosting - our web hosting provider - 34sp.com deserves some credit for that.
SEO Training
I can provide your business with ongoing consultancy and SEO training. This will ensure that you stay ahead of any changes to Google's algorithm's and that you can develop your own, in house specialist to add value to your employees and business.
SEO Courses & Training
My training courses will develop your understanding of how SEO works, teach you how to conduct keyword research and how to implement an effective SEO strategy.
WordPress SEO
The world's most commonly used content management system is WordPress. I have 15 years of experience working with WordPress and know the intricacies of the system. For you, this means that your site will be cleanly coded and optimised for search.
WordPress SEO Service
I'm very talented at optimising WordPress sites; whether that's reducing integral code bloat, utilising the most efficient plugins and functions to enhance your website's functionality (and of course searchability) to even pushing the core functionality well past that of standard WordPress.
If you need your WordPress website's SEO improving; we're the one's you should choose to do it. Our site runs off WordPress; I've used it for years and if want some further proof that I know what I'm doing - just take a look at what I've achieved with my own site. - A+ Rating on SEOptimer
eCommerce SEO
Whatever platform your retail website works on, whether it's Shopify, Magento or WordPress, I have the expertise and knowledge to optimise your website to drive rankings and traffic. Which in turn, will increase the sales that your business makes.
Google Friendly SEO
Let's face it, Google is the biggest search engine in the world. For your website and online business to do well you need to satisfy Google's algorithm's to rank; this is something that I specialise in. I will optimise your website so it is Google friendly.
Website Audit (MOT)
I can provide your business with ongoing consultancy and SEO training. This will ensure that you stay ahead of any changes to Google's algorithm's and that you can develop your own, in house specialist to add value to your employees and business.
Technical Website Audits
My SEO audit service will technically and thoroughly examine all the SEO factors potentially impacting your website, make recommendations as to improvements where needed; and fix any technical issues that could be hindering your performance online.
I can then either put into operation any neccessary changes myself, or I can work closely with your web design team whilst they put into action the improvements themselves.
The decision is up to you.
Local SEO
I can target your online presence to any locality that you desire, ensuring that you rank high on Google in your area, which will drive local business for you. By targeting your business to a locality you can further ensure that get traffic to your site.
Local SEO Services
Running a locally targetted SEO campaign is usually ideal if you operate a local or small business. Types of business that would benefit most from a local SEO campaign include:
National SEO
I am able to target your businesses online presence so that it ranks highly on a national scale, to any country that you choose. By targeting a country for your business you can ensure that you rank high on Google and will get lots of traffic to your website.
National SEO Campaigns
If you want to develop a more nationwide presence for your business, then running a national SEO campaign is a good way to go.
We work with you to identify the most relevant high volume (and crucially also feasible) keywords which your target audience is searching for and develop & implement a strategy which utilise your core strengths in a way that provides significant, long term returns on investment.
Small Business SEO
Often small businesses can struggle to make their online presence felt. I can work with your company so that you are seen right there alongside the giants in your industry; thus driving targeted traffic which will help you to grow and expand your business.
Local SEO Services
Small businesses need to ensure their website is found at the right time, when potential clients are searching for exactly the service or product they offer, the site needs to appear high in Google and the other search engines for relevant phrases that will bring the right sort of traffic to the site.
At Wootton SEO we pride ourselves on providing first class search engine optimisation services and our ability to make websites appear at the top of the search engines.
We have the expertise to help make your website appear in top positions on Google.
Offsite SEO
I provide a bespoke and fully tailored SEO service; tailoring our strategy to your company's needs in terms of developing your online presence. Whether this is strategising about link building, developing a public relations strategy or outreach to the public.
Offsite SEO & Outreach
Offsite optimisation (Off-site SEO) is the process of promoting your website across the web. The purpose is to build brand awareness, improve rankings in search engines and attract visitors from third party websites.
The process is ongoing- it's not the kind of area you can do once and forget about; remember SEO in it's essence is by competitive by nature; ensuring that you consistently amend and upgrade your link portfolio is the only way you can ensure top rankings over the long term.
Google Places
Using Google places to advertise your business is a great way to increase actual footfall on your premises as well as target local customers. I can help you to utilise this tool from Google to ensure that you are maximising your local exposure, therefore increasing your sales.
Google Business & Google Places
We can get your business featured prominently in Google Places. This is a great way to get your brand in front of your target demographic within your local area.
With Google Places listings being featured conspicuously within many Search Results, optimised Google Places inclusion can be a quick and effective way to help boost your companies visibility within the local area; and this is especially true of service industries.
Mobile SEO
In the age where people are always on the go, making sure that your website is mobile friendly is of utmost importance to ensure your online success. I have the expertise to make certain that your site is fully optimised for mobile devices.
Search For Mobile
With Google's recent transition to a mobile first index, It's more important than ever to ensure that your website is well optimised to Mobile Devices.
From technical aspects like optimising site content for Mobile Devices to enabling advanced functionality like Accelerated Mobile Pages (AMP) (...and more) I can ensure that your website performs to the best of it's potential for Mobile SEO.
Given that site loading times; are also especially critical when it comes to Mobile Searches - I also put a big empthasis on this area too.
Technical SEO
I can use my robust technical expertise to ensure that your coding is clean and that none of it is broken; that it's easy for Google to crawl your site and to examine it's internal linking structure to ensure authority flow optimally. All of which will maximise your site's visibility.
Technical SEO Services
We look at your website for a 360 perspective to ensure everything is on point. From your anchor text ratios, to your meta titles; we analyse your site from top to bottom.
Let's get your website upto scratch so it can perform it the best of it's abilities on Google organic search.
A+ Rating on SEOptimer, 91% score on SeoSiteCheckup, 100% Valid Structured Data.
Being a prolific script writer, I’m able to “organically” emulate many of tedious, time consuming and repetitive aspects of Search Engine Optimisation, thus enabling me to work as efficiently as possible towards getting you results!
In fact, the very latest script I wrote enabled me to complete, within just 2 days of solid computing, a task that would take the average person off the streets over two months to complete.
In case you’re wondering what that particular script did; It was responsible for the creation of over 63,000 unique content, user facing landing pages encompassing hundreds of thousands of targeted search terms for one of my clients websites, which effectively led to a double in targeted traffic volume literally over night.
And the best thing about it, being entirely comprised of unique content, It’s 100% Google Compliant.
Magento SEO
If your site runs on Magento, rest assured that I have 15 years of experience in building and optimising Magento websites. I can use this expertise to not only improve the efficiency and rankings of your website, but to improve conversions which leads to more sales.
Magento SEO
I provide organic SEO services targeted specifically for eCommerce outlets. Whilst Magento is a pretty SEO friendly foundation in and of itself, It can still be greatly improved.
I can enhance your Magento website to deliver a sustainable and significant improvement in performance; not just in it's rankings but also in it's conversions.
Structured Data
I am able to make your website featured by Google when people search for answers. I can mark up your website to add rich snippets and use structured data to add greater semantic meaning to your content so that Google will give your site more exposure.
SEO Consultancy
Google, like all company's, is growing and developing. As a result, their algorithms for searching keep changing. I can advise your business on SEO strategies to ensure that your in house team can stay ahead of any changes that Google makes.
Google Friendly SEO
I use the latest, Google friendly and organic SEO techniques to position websites naturally in top positions of Google Search.
Experienced & Reliable
Over 10 years worth of experience means that I only out give solid knowledgable advice on all matters SEO. If I don't the answer I will find it out.
Industry Renowned Expert
I'm highly respected within the SEO Industry and was recently featured in Grow Traffic's Leading SEOs In The United Kingdom. (2018)
Extremely Technical
I excel at technical SEO and often achieve Ahrefs health check scores of 100% for my clients; regardless of their CMS or size of site.
Peter has been brilliant for my business, his expert knowledge has helped us climb the SEO rankings in a highly competitive market. I fully recommend him and continue to us him for all my Google based needs.
Michael White Managing Director
Peter Wootton has provided valuable services for my organisation on many occasions. His exceptional talent and unique ability have aided my business, and I can guarantee that I will be hiring him again.
Adele White Marketing Director
Peter has show great knowledge in regards to SEO best practices as well as optimisation strategy and management. Most importantly however, he has obtained great results, and that is what really matters.
Christian Sloan Creative Director
I'd never heard of SEO until a friend of mine talked about why my website wasn't working and directed me to Peter. He explained SEO further and his skills have really helped to drive traffic to my site, now I can work from home.
Tom Harley Creative Director
Peter's SEO's skills helped to drive the traffic to our website. In terms of business, what this meant for us was that we had a lot more customers, which has really helped our bottom line. Which is what we're all looking for.
Dave Malielieu Digital Director
It seemed like there were a lot of SEO's on offer, so I phoned them around, one conversation with Peter and it was clear he knew his trade. He explained what he could do for my business, and I haven't looked back. He's really helped.
Sarah Armitage SEO Manager
My website was failing and I couldn't understand why, my product was good, the web designers had made a website that looked good but still I wasn't getting enough traffic. Peter's SEO skills changed all of that, now we rank and earn.
Matthew Porter Digital Entrerpreneur
When things weren't going well everyone had a solution, the web designers said one thing, my team another. None of it worked. When we got Peter to do SEO for us we did not have many other options left, but I'm glad we did it.
Geoff Cole Operations Director I understand websites and had built my company's website myself. However, for some reason, I still couldn't get it to rank on Google. I understood what SEO was and had to get help in to do it, luckily I chose Peter. Now it's performing.
Daniel Dunton Managing Director Ultimately, it's all down to the bottom line. More sales means more revenue. I had to get more traffic to my site, which looked good and seemed to be working well. It was Peter who came up with and enacted the plan to drive traffic.
Ruth Dooley Breathe If it wasn't for Peter and his SEO skills, my website wouldn't be doing as well as it is now. Thanks to him sales are up and the business is doing well. I would recommend him to anyone who is struggling with their online presence.
Herman Miller Creative Director When looking to build your online presence and drive traffic to your website, you will really need to have an SEO supporting you. Since I have had Peter working for me, I haven't looked back. Business is good, my sales are up.
James Breckell Creative Director I was struggling to get my business to rank on google. Peter has really helped to get me up the ranking using his SEO skills. Thanks to him I'm selling more and my sales keep on climbing. I really couldn't recommend him enough.
William Shaw Creative Director Peter's SEO Consultancy service has been a lifeline for my company. Google keeps changing what makes a site rank, and therefore my traffic has dipped at points. Peter is always ahead of the game and can get rankings up in no time.
Sarah Morrison Creative Director I needed to get our site performing, so I chose Peter and his SEO skills. His consultancy has really helped me as my site has grown, when the web developers have broken it he has even stepped in to fix the problems they have caused.
Colin Allum Creative Director Pete's SEO Consultancy has really helped to improve the traffic to my website. Google has a habit of changing what makes your website rank. Peter has always known what to do to get me ranking and to increase my sales.
Ben Yarwood Creative Director I couldn't understand why my site wouldn't work, the web designers had made one that looked good, yet hardly any traffic. Peter's SEO service helped me go up the rankings, which increased my sales and saved my bottom line.
Chris Buckley Creative Director Our website wasn't performing on Google, which for an online business just isn't good. I had a half hour consultation with Peter about what he could do for our website; then we had an action plan. We haven't looked back.
Claire Richardson Creative Director It was difficult, everyone was online way before me and I couldn't get my site above theirs on Google. Pete's SEO consultancy really explained to me what I needed to do better. Then he did it for me. Now I rank and am making sales.
Mike Gittins Creative Director I'd never heard of SEO. I just thought as long as your website looks good that's enough. It wasn't. We had very few sales and were struggling to get our online presence. Peter changed all of that; we can hardly keep up with orders.
Jason Brookes Creative Director Pete's SEO consultancy has really improved my business. When moving online we were struggling to be seen. Pete has moved us up the rankings massively and now we're doing well; sales are up and we're looking to expand.
Marcus Hope Creative Director I have had the pleasure of working with Peter on a few occasions. He is someone who is constantly learning and applying the latest SEO techniques for his clients. He is very well-versed in SEO and his other areas of expertise.
Rebecca Needham Creative Director I'd paid a lot for a good website and still it wasn't ranking on Google, nobody could tell me why, definitely not the web developers. Pete's consultancy and SEO skills provided answers, problems to fix. Now, sales are improving every day.
Craig Daniel Creative Director Peter Wootton helped me bring lots of traffic to my website and has made my company profitable. I recommend his SEO services to everyone, my website's sales increased by about 25% within just 2 months.
Alastair Kimbell Creative DirectorGoogle Friendly
Organic, Natural SEO
Made with Love
I only use 100% Valid Code
Technical Excellence
100% Site Scores
White Hat Techniques
Google Compliant Techniques
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